Television tops for US online video viewing: NPD

Sep 27, 2012
Photo illustration. Online video fans in the United States prefer big screen televisions to computers when it comes to viewing, according to a report released Tuesday by NPD Group.

Online video fans in the United States prefer big screen televisions to computers when it comes to viewing, according to a report released Tuesday by NPD Group.

The spread of Internet-connected televisions, with online entertainment offerings, and streaming services were among factors apparently powering the trend.

Internet video rental service was the dominant application for watching streamed content on televisions, according to NPD.

"The growth in connected TVs is another sign that online video is maturing," said NPD of industry analysis Russ Crupnick.

"Streaming video has moved from the to the living room; and, as more households obtain and connect TVs to the Web, we predict increased trial and engagement for video distribution services."

The portion of US consumers watching online video primarily on televisions rose to 45 percent from 33 percent a year ago, while the share preferring computer screen viewing dropped to 31 percent from 48 percent, according to NPD.

The NPD Digital Video Outlook report was based on data from several sources, including two surveys.

Explore further: Cruising high seas, engineers detect fake GPS signals

add to favorites email to friend print save as pdf

Related Stories

Netflix shares surge on analyst call, research

Mar 15, 2011

Netflix shares soared on Wall Street on Tuesday as a financial analyst rated the US video company a buy and market research showed it trouncing its rivals in the home digital movie market.

NPD: October video game sales rise 1 percent

Nov 11, 2011

(AP) -- U.S. retail sales of video game hardware, software and accessories rose 1 percent to $1.08 billion in October, helped by sales of "Battlefield 3," market researcher NPD Group said Friday.

NPD: US retail video game sales fell in September

Oct 14, 2011

(AP) -- U.S. retail sales of video game hardware, software and accessories dipped 4 percent to $1.13 billion in September, according to market researcher NPD Group. Sales of the games themselves grew somewhat, but this was ...

US online videogame play on the rise: NPD Group

Mar 10, 2009

US online videogame play is on the rise as growing numbers of teenagers turn to the Internet for opponents and game software, according to an NPD Group report released on Tuesday.

Recommended for you

Microsoft unveils Xbox in China as it faces probe

3 hours ago

Microsoft on Wednesday unveiled its Xbox game console in China, the first to enter the market after an official ban 14 years ago, even as it faces a Chinese government probe over business practices.

Teens love vacation selfies; adults, not so much

4 hours ago

(AP)—Jacquie Whitt's trip to the Galapagos with a group of teenagers was memorable not just for the scenery and wildlife, but also for the way the kids preserved their memories. It was, said Whitt, a "selfie ...

Tiny UAVs and hummingbirds are put to test

4 hours ago

Hummingbirds in nature exhibit expert engineering skills, the only birds capable of sustained hovering. A team from the US, British Columbia, and the Netherlands have completed tests to learn more about the ...

US spy agency patents car seat for kids

7 hours ago

Electronic eavesdropping is the National Security Agency's forte, but it seems it also has a special interest in children's car seats, Foreign Policy magazine reported Wednesday.

User comments : 0