Television tops for US online video viewing: NPD

September 27, 2012
Photo illustration. Online video fans in the United States prefer big screen televisions to computers when it comes to viewing, according to a report released Tuesday by NPD Group.

Online video fans in the United States prefer big screen televisions to computers when it comes to viewing, according to a report released Tuesday by NPD Group.

The spread of Internet-connected televisions, with online entertainment offerings, and streaming services were among factors apparently powering the trend.

Internet video rental service was the dominant application for watching streamed content on televisions, according to NPD.

"The growth in connected TVs is another sign that online video is maturing," said NPD of industry analysis Russ Crupnick.

"Streaming video has moved from the to the living room; and, as more households obtain and connect TVs to the Web, we predict increased trial and engagement for video distribution services."

The portion of US consumers watching online video primarily on televisions rose to 45 percent from 33 percent a year ago, while the share preferring computer screen viewing dropped to 31 percent from 48 percent, according to NPD.

The NPD Digital Video Outlook report was based on data from several sources, including two surveys.

Explore further: US online videogame play on the rise: NPD Group

Related Stories

US online videogame play on the rise: NPD Group

March 10, 2009

US online videogame play is on the rise as growing numbers of teenagers turn to the Internet for opponents and game software, according to an NPD Group report released on Tuesday.

Netflix shares surge on analyst call, research

March 15, 2011

Netflix shares soared on Wall Street on Tuesday as a financial analyst rated the US video company a buy and market research showed it trouncing its rivals in the home digital movie market.

NPD: US retail video game sales fell in September

October 14, 2011

(AP) -- U.S. retail sales of video game hardware, software and accessories dipped 4 percent to $1.13 billion in September, according to market researcher NPD Group. Sales of the games themselves grew somewhat, but this was ...

NPD: October video game sales rise 1 percent

November 11, 2011

(AP) -- U.S. retail sales of video game hardware, software and accessories rose 1 percent to $1.08 billion in October, helped by sales of "Battlefield 3," market researcher NPD Group said Friday.

Recommended for you

Robo-whiskers mimic animals exploring their surroundings

August 4, 2015

Many mammals, including seals and rats, rely on their whiskers to sense their way through dark environments. Inspired by these animals, scientists working at the University of Illinois at Urbana-Champaign and Illinois' Advanced ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.