Readers Digest in new push in print, digital

Sep 18, 2012
US publishing giant Reader's Digest is expanding—both in print and digital.

US publishing giant Reader's Digest is expanding—both in print and digital.

The company which emerged from bankruptcy in 2010 said last week it will increase the frequency of its US flagship Reader's Digest Magazine to 12 editions per year from 10, for both print and tablet.

In a statement last week, Reader's Digest said it is on pace for 200,000 by the end of the year, along with 5.5 million print subscribers.

"In the past, print economics have driven many of the decisions made in the publishing industry. As digital becomes a for our business, the economics are changing as well," said Robert Guth, president and of The Reader's Digest Association.

"Our digital issues are garnering unprecedented demand and readers have been vocal about their desire for new content on a more frequent basis."

Reader's Digest said it has led its category in growth, up nearly 30 percent over the last two years. It said it is the only publication in the category to show an increase in pages in 2012, up 11 percent.

"We are excited to provide our advertisers more opportunities for successfully reaching their target audiences through both print and digital channels," said Mark Josephson, chief sales officer.

"We believe our status as one of the very few publications in the industry to increase both and issue frequency in recent years is due in large part to our commitment to navigating a changing media environment through innovative content and digital strategies."

Reader's Digest in 2009 filed for Chapter 11 bankruptcy, and emerged after restructuring several months later.

Explore further: Samsung removes logo on smartphones in Japan

Related Stories

US publisher Meredith buys Allrecipes.com

Jan 24, 2012

Meredith Corp., publisher of Better Homes and Gardens and other magazines, announced Tuesday it has bought Allrecipes.com from The Reader's Digest Association Inc. in a $175 million transaction.

New York Times suffers quarterly loss

Jul 21, 2011

The New York Times Company said Thursday it lost $120 million in the second quarter, as income from digital subscriptions failed to make up for a steep write-down of its print newspaper assets.

Apple expected to launch iPad subscriptions for newspapers

Sep 16, 2010

Apple is expected to announce soon a new subscription plan for newspapers, which hope that tablets like the iPad will eventually provide a new source of profit as media companies struggle with declining print circulation ...

Recommended for you

Taiwan factory workers win $18 mn over cancer deaths

Apr 17, 2015

Workers from a factory in Taiwan which leeched toxic chemicals they say resulted in 200 deaths from cancer and more than 1,000 other cases of the disease won a Tw$564.45 million ($18 million) payout from US electronics company ...

Court monitor: Apple antitrust cooperation has 'declined'

Apr 17, 2015

Apple Inc.'s cooperation with efforts to improve its compliance with antitrust laws after a federal judge concluded it colluded with electronic book publishers to raise prices five years ago took on an "adversarial tone" ...

SEC questions LA Unified on use of bonds for iPad project

Apr 17, 2015

The Securities and Exchange Commission recently questioned Los Angeles Unified School District officials as part of informal inquiry into whether they properly used bond funds for a beleaguered $1.3 billion project to provide ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.