Optimus G: LG Electronics launches new flagship smartphone (Update)

Sep 18, 2012 by Youkyung Lee
Models pose with LG Electronics' new smartphone the Optimus G during its unveiling ceremony in Seoul, South Korea, Tuesday, Sept. 18, 2012. LG Electronics will launch the Optimus G smartphone next week in South Korea, pinning hope on the new Android device to help revive its loss-making mobile business. (AP Photo/Lee Jin-man)

LG Electronics will launch the Optimus G smartphone next week in South Korea, pinning high hopes on the new Android device to help revive its loss-making mobile business.

LG said Tuesday that the Optimus G will go on sale in Japan next month and in the U.S. in November. That would put LG's new phone, which costs $894 without subsidies from operators in South Korea, in competition with Apple's iPhone 5 and Samsung's Galaxy Note II smartphones during the fall and the winter holidays.

Previous Optimus smartphones have failed to make a mark in the fastest-growing segment of the mobile phone market. LG's mobile division posted losses of nearly 1 trillion won ($895 million) in 2010 and 2011 combined.

LG's mobile chief said the company hopes the G smartphone will help accelerate the division's turnaround.

Models pose with LG Electronics' new smartphone the Optimus G during its unveiling ceremony in Seoul, South Korea, Tuesday, Sept. 18, 2012. LG Electronics will launch the Optimus G smartphone next week in South Korea, pinning hope on the new Android device to help revive its loss-making mobile business. (AP Photo/Lee Jin-man)

"The Optimus G is our flagship phone with a competitive edge," Park Jong-seok, LG's mobile business president, told reporters at a media event. "We are trying to make phones differentiated from our rivals."

LG Electronics Inc. was the world's third-largest handset maker before being overtaken by Apple in the high-end market and China-based ZTE Corp. in the low-end.

A model holds LG Electronics' new Optimus G smartphone during its unveiling ceremony in Seoul, South Korea, Tuesday, Sept. 18, 2012. LG Electronics will launch the Optimus G smartphone next week in South Korea, pinning hope on the new Android device to help revive its loss-making mobile business. (AP Photo/Lee Jin-man)

Analysts said LG was focused on making handsets primarily for voice calls and text messaging, which delayed its response when Apple's iPhone took the mobile market by storm.

The Seoul-based company has reduced its reliance on rudimentary phones to bank on advanced gadgets using Google's Android operating system. But its efforts have not paid off so far. LG's mobile communications division reported an operating loss of 57 billion won in the second quarter.

A model holds LG Electronics' new Optimus G smartphone during its unveiling ceremony in Seoul, South Korea, Tuesday, Sept. 18, 2012. LG Electronics will launch the Optimus G smartphone next week in South Korea, pinning hope on the new Android device to help revive its loss-making mobile business. (AP Photo/Lee Jin-man)

International Data Corporation puts LG at No. 5 among global mobile-phone makers after Samsung Electronics, Nokia, Apple and ZTE in the three months ending in June.

As LG's struggles with mobile phones continue, various affiliates at LG Group, a major industrial group in South Korea, joined forces to create the G smartphone.

Models pose with LG Electronics' new Optimus G smartphones during its unveiling ceremony in Seoul, South Korea, Tuesday, Sept. 18, 2012. LG Electronics will launch the Optimus G smartphone next week in South Korea, pinning hope on the new Android device to help revive its loss-making mobile business. (AP Photo/Lee Jin-man)

LG Display, which supplies screens for Apple's iPhone and iPad, manufactured 4.7-inch displays for the G, while other LG affiliates made a battery and a 13-megapixel camera. The G smartphone is powered by Qualcomm's quad-core processor and supports access to a faster wireless network.

LG also added new video-related features. The G can dim the video in a translucent layer, allowing users to send text messages or write emails while watching the show in the background. It also allows users to zoom into a scene while playing the video using a two-finger pinch.

Explore further: Lenovo's smart glasses prototype has battery at neck

2 /5 (4 votes)
add to favorites email to friend print save as pdf

Related Stories

LG Electronics 2Q net profit plunges, sales fall

Jul 27, 2011

(AP) -- LG Electronics, a top global manufacturer of mobile phones and flat-screen TVs, said second-quarter net profit plunged as sales declined and its mobile phone business remained in the red.

Recommended for you

A smart wristband for nocturnal cyclists

6 hours ago

Five EPFL PhD students have developed a wristband that flashes when the rider reaches out to indicate a turn. Their invention was recognized at a European competition.

Lenovo's smart glasses prototype has battery at neck

Jul 28, 2014

China's PC giant Lenovo last week offered a peek at its Google Glass-competing smart glass prototype, further details of which are to be announced in October. Lenovo's glasses prototype is not an extreme ...

Sapphire talk enlivens guesswork over iPhone 6

Jul 27, 2014

Sapphire screens for the next iPhone? Sapphire is second only to diamond in hardness scratch-proof properties, used in making LEDs, missiles sensors, and on screens for luxury-tier phones. Last year, the ...

Startup offers elderly an Internet key to family links

Jul 27, 2014

Two grandmothers mystified by computer tablets have inspired a French-Romanian startup to develop an application and service to help the elderly stay in touch with their relatives through the Internet.

User comments : 0