Newspaper sales suffer due to lack of stimulating content

September 27, 2012

Since the newspaper industry started to experience a major decrease in readership in recent years, many people have deemed the internet and other forms of new media as the culprits. However, a recent study published in the Journalism & Mass Communication Quarterly, a SAGE Journal, finds that sales are down because readers need more engaging and stimulating content.

Study authors Rachel Davis Mersey, Edward C. Malthouse, and Bobby J. Calder suggested that it is crucial for journalists and practitioners to focus their efforts on creating stimulating content in order to "curb the tide" of abandonment. In order to test their hypothesis, they selected 52 newspapers nationwide, and issued a series of surveys to their readers to find out exactly what they wanted.

The study authors discovered that readers are looking for more engaging content and offered a few suggestions that could help newspaper organizations provide more variety.

Mersey, Malthouse, and Calder suggested that newspaper journalists could include "a question of the day around a major, local, or even barely known but interesting news story that runs on the front page and is designed to encour┬Čage conversation among readers and between readers and the newsroom." Find out more tips by reading the complete study, "Focusing on the Reader: Engagement Trumps Satisfaction" in the Journalism & Mass Communication Quarterly.

Explore further: Online newspaper readership up 11 percent

More information: This article is available free for a limited time at: http://jmq.sagepub.com/content/early/2012/08/29/1077699012455391.full.pdf+html

Related Stories

Web News Readers Have Greater Attention Span: Study

March 31, 2007

People who use the Internet to read the news have a greater attention span than print readers, according to a U.S. study that refutes the idea that Web surfers jump around and don't read much.

Recommended for you

Amateur paleontologist finds rare fossil of fish in Arizona

September 3, 2015

Growing up, Stephanie Leco often would dig in her backyard and imagine finding fossils of a tyrannosaurus rex. She was fascinated with the idea of holding something in her hand that was millions of years old and would give ...

Early human diet explains our eating habits

August 31, 2015

Much attention is being given to what people ate in the distant past as a guide to what we should eat today. Advocates of the claimed palaeodiet recommend that we should avoid carbohydrates and load our plates with red meat ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.