Microsoft to launch pop-up stores to help tablet sales

Sep 10, 2012
Microsoft has begun recruiting employees for more than two dozen temporary holiday shops as it gears up to sell its new Surface tablet computer, pictured.

Microsoft said Monday it is launching more than 30 pop-up holiday shops in the United States and Canada as it gears up to sell its new Surface tablet computer.

"Microsoft is excited to expand on its existing retail footprint to deliver an assortment of best-in-class products and a premium retail experience to new locations," the US tech giant said in a statement.

"The holiday stores continue to offer customers the opportunity to learn new technology skills and get the most out of their Microsoft-enabled devices. Additional locations and details will be available in the coming weeks."

The company released a list of 32 locations for the shops—known as pop-ups because they have short or seasonal commercial leases—including in New York, San Francisco, Vancouver and Toronto.

The US tech giant on Monday had job listings seeking retail store managers and other personnel. The company offered no specifics on how long these shops would be operational or what they would sell.

The company, which has been in the process of opening permanent retail stores in several US cities, is seeking to break into the competitive market for tablet computers with Surface, set to be released October 26.

Microsoft has said the device would be sold online and through its own retail stores in the US market.

Surface, which will compete against the market-leading iPad and others, features a flip-out rear "kickstand" to prop it up like a picture frame and a cover that, when opened, acts as a keypad so tablets could be switched into "desktop" mode for work tasks.

Explore further: Sony's PlayStation back online after Christmas hack

add to favorites email to friend print save as pdf

Related Stories

Microsoft to release Windows 8 on October 26

Jul 18, 2012

Microsoft on Wednesday announced that its next-generation operating system tailored for a world shifting from personal computers to smartphones and tablets will be available on October 26.

Microsoft shows off Windows 8 for smartphones

Jun 20, 2012

Microsoft on Wednesday ramped up its push to regain ground in the precious mobile computing market by giving developers a "sneak peek" at new Windows software for smartphones.

Recommended for you

Sony's PlayStation 'gradually coming back'

21 hours ago

Sony was still struggling Saturday to fully restore its online PlayStation system, three days after the Christmas day hack that also hit Microsoft's Xbox, reporting that services were "gradually coming back."

Uber broke Indian financial rules: central bank chief

21 hours ago

India's central bank chief lashed out at Uber, already under fire over the alleged rape of a passenger, saying the US taxi-hailing firm violated the country's financial regulations by using an overseas payment ...

Taxi app Uber defies ban in Spain

Dec 26, 2014

Smartphone car-ride service Uber vowed Friday to keep operating in Spain despite a ban following a lawsuit by taxi drivers and said it would fight the case in court.

Sony film mess reflects gadgets-entertainment gap

Dec 26, 2014

Sony's iconic gadgetry and the star appeal of Hollywood may have appeared to be a perfect match when the electronics giant bought Columbia Pictures in 1989. A quarter century later, it's apparent that Sony ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.