Instagram officially part of Facebook

Sep 07, 2012
Instagram on Thursday became part of Facebook as the social network completed its billion-dollar acquisition of the smartphone photo-sharing service.

Instagram on Thursday became part of Facebook as the social network completed its billion-dollar acquisition of the smartphone photo-sharing service.

"Very excited to announce that we're now officially joining the family," Instagram co-founder Kevin Systrom said in a Facebook post tagged as being made using a mobile phone in Japan.

"I'm psyched for the next chapter of this long journey."

US regulators in August closed an investigation into Facebook's deal to buy the startup behind photo-sharing smartphone application Instagram, taking no action.

The reserved the right to revisit the matter.

The big ticket purchase was seen by some as a move by Facebook to strengthen defenses against and blazing hot newcomer Pinterest just ahead of the Facebook public offering.

"For years, we've focused on building the best experience for with your friends and family," Facebook co-founder said in announcing the deal in April.

"Now, we'll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests."

Facebook said that it planned to let the San Francisco-based startup grow independently while tapping into Instagram expertise to improve ways for people to share pictures on the social network.

"So many of us at Facebook love using Instagram to share moments with our friends," Facebook vice president of engineering Mike Schroepfer said in a blog post.

"That's why we're so excited to bring Instagram to Facebook and see what we can create together," he continued. "We also can't wait to work with the talented Instagram team to improve the mobile experience."

Facebook users have increasingly taken to accessing the social network using smartphones or .

Explore further: Startups offer banking for smartphone users

add to favorites email to friend print save as pdf

Related Stories

US clears Facebook deal for Instagram

Aug 23, 2012

US regulators said Wednesday they closed an investigation into Facebook's billion-dollar deal to buy the startup behind photo-sharing smartphone application Instagram, taking no action.

Facebook buys startup aimed at loyal shoppers

Apr 14, 2012

Facebook on Friday confirmed that it bought a San Francisco startup that helps merchants court shoppers with rewards for checking in with smartphones during visits.

Recommended for you

Startups offer banking for smartphone users

Aug 30, 2014

The latest banks are small enough to fit in the palm of your hand. Startups, such as Moven and Simple, offer banking that's designed specifically for smartphones, enabling users to track their spending on the go. Some things ...

'SwaziLeaks' looks to shake up jet-setting monarchy

Aug 29, 2014

As WikiLeaks founder Julian Assange prepares to end a two-year forced stay at Ecuador's London embassy, he may take comfort in knowing he inspired resistance to secrecy in places as far away as Swaziland.

Ecuador heralds digital currency plans (Update)

Aug 29, 2014

Ecuador is planning to create what it calls the world's first digital currency issued by a central bank, which some analysts believe could be a first step toward abandoning the country's existing currency, ...

WEF unveils 'crowdsourcing' push on how to run the Web

Aug 28, 2014

The World Economic Forum unveiled a project on Thursday aimed at connecting governments, businesses, academia, technicians and civil society worldwide to brainstorm the best ways to govern the Internet.

User comments : 0