Google becomes online advertising king: study

Sep 19, 2012
Google has become the US market leader in online display ads, and now leads all categories for Internet advertising including search and mobile, a market research firm said Wednesday.

Google has become the US market leader in online display ads, and now leads all categories for Internet advertising including search and mobile, a market research firm said Wednesday.

The firm eMarketer said will top the market for online display advertising with $2.31 billion in revenues—15.4 percent of the market—in 2012.

Google will thus overtake Facebook in display, after the social network dethroned longtime leader Yahoo! last year, eMarketer said.

The milestone means Google now holds more share than any other company in each of the US search, display and markets.

Google will see a 38 percent jump in online display ad revenue this year, the report said.

Facebook, the consultancy said, will earn $2.16 billion in US display ad revenues this year, up 24.4 percent from billion last year. Facebook's share will be 14.4 percent.

Yahoo! will see nearly flat revenues for display ads, which will mean its market share will fall to 9.3 percent this year from 11 percent last year and 14 percent in 2010.

The eMarketer estimate said the overall US display ad market will grow 21.5 percent to $14.98 billion from $12.33 billion in 2011, aided by mobile growth; and increased spending growth on digital , especially on Google-owned .

Explore further: Bose sues Beats over headphone patents

add to favorites email to friend print save as pdf

Related Stories

Facebook to pass Yahoo! in display ad revenue

Jun 20, 2011

Facebook is on track to pass Yahoo! in US display advertising revenue this year while Google will also gain market share, according to a forecast published on Monday by digital marketing firm eMarketer.

Yahoo!, Microsoft, AOL in ad deal

Nov 08, 2011

Yahoo!, Microsoft and AOL unveiled a joint advertising agreement on Tuesday designed to take on Internet giant Google.

AOL, Microsoft, Yahoo! in ad deal: WSJ

Sep 15, 2011

AOL, Microsoft and Yahoo! are proposing to offer space on each other's sites to advertisers in a bid to take on Google, The Wall Street Journal reported on Wednesday.

Facebook top publisher of display ads: comScore

May 13, 2010

Facebook has passed Yahoo! to become the top US publisher of display ads on the Web, another milestone for the fast-growing social network, according to figures released on Thursday.

US approves Google's acquisition of Admeld

Dec 02, 2011

The US Justice Department on Friday approved Google's $400 million acquisition of Admeld, a company that provides an online advertising platform for publishers.

Recommended for you

Amazon launches 3D printing store

6 hours ago

Amazon announced Monday the launch of an online store for 3D printed items to allow consumers to customize and personalize items like earrings, pendants, dolls and other objects.

Samsung delays Tizen smartphone sales launch

11 hours ago

Samsung Electronics said Monday it would postpone the roll-out of its new smartphone based on Tizen, a home-grown operating system aimed at breaking away from Google's Android system.

Chinese portal Sohu reports $45 million loss

13 hours ago

(AP)—Sohu.com Inc., operator of a popular Chinese Internet portal, said Monday it lost $45 million in the latest quarter while revenue rose 18 percent to $400 million.

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

Dug
not rated yet Sep 19, 2012
Like many consumers I have an ad blocker on my FB account consequently I have never seen an ad on FB - thank goodness. Of course if I were an FB stock holder I would be rethinking by decision on investing in them - since they really don't have an effective monetizing business model. What an investment fiasco/scam FB has been. Actually, I hardly look at FB anymore. I do use Google almost continually and it's where I search for product info, qualified reviews of product (FB has none) and research the products themselves. Goodbye FaceBook.