Google launches Nexus 7 tablet in Japan

September 25, 2012
This file photo shows a Google employee demonstrating newly introduced Nexus 7, at the company's annual developer conference in San Francisco, in June. Google said on Tuesday it was launching its Nexus 7 tablet computer in Japan, aiming to take on Apple's iPad in one of the most lucrative markets in the world.

Google said on Tuesday it was launching its Nexus 7 tablet computer in Japan, aiming to take on Apple's iPad in one of the most lucrative markets in the world.

The Nexus 7's 16 gigabyte model, powered by the latest generation of Android software is available to order at Play starting Tuesday and will hit store shelves on October 2.

Priced at 19,800 yen ($255), it comes in around half the price of the lowest spec third generation available in Japan.

Speaking at an event at a Tokyo hotel, executive chairman said the rapid-fire growth of its Android operating system would help Google's seven-inch tablet catch on in Japan.

"Android has grown so fast it's hard to keep up," he said. "There are now more than 500 million Android users around the world."

A survey Google conducted showed 75 percent of Japanese smartphone owners use their devices for shopping, he noted.

"That points us to the next enormous growth business in Japan," he said, adding there was "a new wealth that can be created around the Japanese shopping experience".

Google's Android operating system is the mainstay for many of Apple's rivals in the lucrative smartphone industry, growing rapidly around the globe.

In a bold, and expensive, move to tap into that growth, Google itself paid over $12 billion to buy the Motorola Mobility handset business.

But that move raised questions over how Google would balance its own mobile device hardware with supplying the operating system for companies that are now rivals in the intensely competitive race to catch up with Apple's hit .

Google has launched Nexus 7 in other markets such as Australia, Canada, Britain, and the United States.

Explore further: Over 160,000 Android devices sold every day: Google CEO

Related Stories

S&P says sell Google's shares after Motorola deal

August 16, 2011

(AP) -- Standard & Poor's is saying investors should sell Google's stock because it believes the search leader's decision to buy Motorola Mobility increases the risk to the company and its shares.

Android Market downloads top 10 billion: Google

December 6, 2011

Google said Tuesday that over 10 billion applications have been downloaded from the Android Market, which offers free and paid programs for smartphones and tablet computers running the Internet giant's operating system.

Recommended for you

Team creates functional ultrathin solar cells

August 27, 2015

(Phys.org)—A team of researchers with Johannes Kepler University Linz in Austria has developed an ultrathin solar cell for use in lightweight and flexible applications. In their paper published in the journal Nature Materials, ...

Magnetic fields provide a new way to communicate wirelessly

September 1, 2015

Electrical engineers at the University of California, San Diego demonstrated a new wireless communication technique that works by sending magnetic signals through the human body. The new technology could offer a lower power ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.