Facebook cracks down on insincere "Likes"

September 1, 2012
Facebook ramped up efforts Friday to get rid of "Likes" that aren't from people genuinely interested in giving a virtual thumbs up to pages at the world's leading social network.

Facebook ramped up efforts Friday to get rid of "Likes" that aren't from people genuinely interested in giving a virtual thumbs up to pages at the world's leading social network.

"We have recently increased our automated efforts to remove Likes on that may have been gained by means that violate our terms" of service, the Facebook security team said in a blog post.

"These newly improved automated efforts will remove those Likes gained by malware, compromised accounts, deceived users or purchased bulk Likes."

Facebook has long given members the ability to endorse pages at the social network by clicking on "Like" icons.

High numbers of Likes can give "fan count" status to pages, particularly those dedicated to brands.

"A Like that doesn't come from someone truly interested in connecting with a page benefits no one," Facebook said.

"This improvement will allow pages to produce ever more relevant and interesting content, and brands will see an increase in the true engagement around their content."

Facebook expected that less than one percent of the fan count on any given page would be trimmed as a result of the crackdown on "suspicious Likes."

Explore further: Facebook to scrap 'become a fan of' for 'like'

Related Stories

Facebook to scrap 'become a fan of' for 'like'

March 30, 2010

(AP) -- Facebook is about to change the way it asks its users to connect to brands on the site. Instead of asking people to "become a fan" of companies such as Starbucks, Facebook will let them click on a button that indicates ...

Facebook lets friends share online memories

October 28, 2010

Facebook on Thursday launched Friendship Pages at which online pals can stroll virtual memory lanes that chronicle what they have shared at the world's top online social networking service.

Facebook launches page for journalists

April 6, 2011

Facebook has launched a media resource page to help journalists use the social network as a reporting tool and better connect with their audience.

Big brands being snubbed by Facebook fans

January 30, 2012

(PhysOrg.com) -- It wouldn't be much of a friendship if you said 'hi' then didn’t speak again for the next few years, yet that’s a fair summary of the relationship many Facebook users have with brands they clicked ...

Recommended for you

Netherlands bank customers can get vocal on payments

August 1, 2015

Are some people fed up with remembering and using passwords and PINs to make it though the day? Those who have had enough would prefer to do without them. For mobile tasks that involve banking, though, it is obvious that ...

3 comments

Adjust slider to filter visible comments by rank

Display comments: newest first

LindaPP
5 / 5 (1) Sep 01, 2012
And how will fecebook know if your "like" is sincere?
ValeriaT
2.6 / 5 (5) Sep 01, 2012
It's not so difficult - the heuristics developed for e-mail spam filtering may be used here. For example, the mass downvoters or upvoters are always suspicious, especially when they don't participate to discussion otherwise.
Skepticus
2.3 / 5 (3) Sep 01, 2012
It's not so difficult - the heuristics developed for e-mail spam filtering may be used here. For example, the http://i50.tinypi...pz5z.gif to discussion otherwise.

Good try. Try it with Iran-Israel tussle and comeback and tell me.

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.