After 'Angry Birds' success, Rovio to launch 'Bad Piggies'

Sep 04, 2012
"Angry Birds" is displayed on an iPod Touch in 2011. Rovio, the Finnish makers of the world's most-downloaded mobile app, "Angry Birds", will launch a new game called "Bad Piggies" on September 27, the company said

Rovio, the Finnish makers of the world's most-downloaded mobile app, "Angry Birds", will launch a new game called "Bad Piggies" on September 27, the company said Tuesday.

"This innovative game turns the franchise on its head by letting the fans play as the pigs," Rovio said in a statement.

The "Angry Birds" game involves using slingshots to launch little birds at fortresses built by green pigs—an absurdist, addictive game that quickly became the most successful mobile game in history, and which spawned an entire franchise of merchandise and media tie-ins.

"Bad Piggies gives you the chance to play as the second-most-loved characters in the Angry Birds universe, and explore this rich world through their green eyes," Rovio said.

The new game will be launched on iOS, and Mac on September 27, and versions for , Windows 8 and PCs will follow at a later date, the company said.

"Angry Birds" reached more than one billion downloads in May, according to Rovio.

The company published a of 48 million euros ($60 million) on sales of 75.4 million euros for 2011, and has said it aims to seek a listing by the end of 2013.

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Eikka
not rated yet Sep 04, 2012
I still don't understand the whole deal.

They copied castle attack and put it on the iPhone - suddenly they're innovator-millionares setting up theme parks. Now I assume they're copying some sort of tower defence game and people are going ga ga over it?

The whole thing is like re-inventing Tetris.
What gives?