Twitter targets ads based on interests

August 30, 2012
Twitter on Thursday began letting advertisers target users with "promoted tweets" based on interests expressed at the globally popular one-to-many texting service.

Twitter on Thursday began letting advertisers target users with "promoted tweets" based on interests expressed at the globally popular one-to-many texting service.

also slashed to a penny the minimum opening bid in its auction-style ad-buying system.

"We're taking an important next step by allowing you to target your Promoted Tweets and Promoted Accounts campaigns to a set of interests that you explicitly choose," Twitter product management director Kevin Weil said in a blog post.

"When people discover offers and messages about the things they care about on Twitter, it's good for both marketers and users."

Twitter ad products tap into a "real-time interest graph" to target promoted "," terse text messages, in hundreds of categories ranging from gardening and hobbies to pets and investing.

Factors that go into determining interests include which Twitter accounts people follow, such as or chefs.

The San Francisco-based firm boasts having 140 million active users.

Explore further: Twitter testing tool to organize tweets

Related Stories

Twitter testing tool to organize tweets

October 1, 2009

Twitter on Thursday began letting a small number of users test a "Lists" feature for dividing maelstroms of tweets into manageable sub-categories.

Twitter expands ad program to mobile users

February 29, 2012

Twitter said Tuesday it was expanding its advertising program to mobile users, the latest bid by the short-messaging service to boost its money-making efforts.

Recommended for you

Inferring urban travel patterns from cellphone data

August 29, 2016

In making decisions about infrastructure development and resource allocation, city planners rely on models of how people move through their cities, on foot, in cars, and on public transportation. Those models are largely ...

How machine learning can help with voice disorders

August 29, 2016

There's no human instinct more basic than speech, and yet, for many people, talking can be taxing. 1 in 14 working-age Americans suffer from voice disorders that are often associated with abnormal vocal behaviors - some of ...

Sponge creates steam using ambient sunlight

August 22, 2016

How do you boil water? Eschewing the traditional kettle and flame, MIT engineers have invented a bubble-wrapped, sponge-like device that soaks up natural sunlight and heats water to boiling temperatures, generating steam ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.