Swedish pioneer launches networking site for top 1% users

Aug 27, 2012

Swedish social media entrepreneur Erik Wachtmeister on Monday announced the launch of a new social networking site targeting the "top one percent" of Internet users, called Best of All Worlds.

The site, which helps users find events and contacts, counted 20,000 members even before its launch.

Wachtmeister, 57, created one of the world's first , aSmallWorld, in 2004, the same year as . He left the company in 2008.

Best of All Worlds is targeting the same audience, he said.

"The top one percent of the online , people who are leaders in their field, investment bankers, PR people, media, fashion, government... It's not about jet-set or rich people, but sophisticated people who have good taste," he said.

"It's more three million people than a billion," he added, a reference to Facebook's announcement in July that it had more than 950 million subscribers.

Best of All Worlds helps users get in touch with each other to find what's going on where they are, which Wachtmeister said was an improvement on Facebook's service which "looks backwards (and) gives you unstructured information that shows what your friends have done."

Subscription to Best of All Worlds is by invitation only. Wachtmeister did not specify how or when the company would turn a profit.

Explore further: Streaming release of 'Interview' test for industry

add to favorites email to friend print save as pdf

Related Stories

Social networking top online activity in US

Sep 13, 2011

US Internet users are spending nearly a quarter of their online time at blogs and social networks, with Facebook the most popular destination, according to a survey released Monday by Nielsen.

Facebook makes sharing more selective

Aug 23, 2011

Facebook on Tuesday announced it is rolling out improvements aimed at letting users be more selective about who gets to see what they post at the world's largest online social network.

Poll on Facebook users reveals unexpected results

Jun 16, 2011

Contrary to popular opinion, social network users actually do have real lives. According to a poll published on Thursday by the Pew Research Center's Internet & American Life Project, Facebook users are more ...

Facebook clinches top spot in India: research

Aug 26, 2010

Facebook has become the number one social networking site in India, toppling Google-owned Orkut in one of the few major markets the site had a leadership position, a survey showed Thursday.

Friendster evolves to escape Facebook's shadow

Apr 28, 2011

(AP) -- Faded social networking site Friendster will soon delete nearly a decade's worth of user photos, blog entries and other data in a revamp to set it apart from Facebook, a company official said Thursday.

Recommended for you

Streaming release of 'Interview' test for industry

Dec 25, 2014

Sony's "The Interview" has been a hacking target, a punchline and a political lightning rod. Now, with its release online at the same time it debuts in theaters, it has a new role: a test for a new kind of ...

Web outage hardly stirs Internet-free N. Korea: experts

Dec 24, 2014

North Korea's Internet went down this week after an apparent attack but most of its citizens will not have noticed the difference in a country that does its level best to seal off foreign influence, experts say.

User comments : 4

Adjust slider to filter visible comments by rank

Display comments: newest first

Aloken
5 / 5 (2) Aug 27, 2012
It's not about jet-set or rich people, but sophisticated people who have good taste," he said


I wonder how many non-rich sophisticated people will get an invite.
antialias_physorg
5 / 5 (2) Aug 27, 2012
Once they start charging? Not too many.
It's a clever setup since people will pay for exclusivity. And the richest 1% will probably just buy a subscription and then forget about it - no matter how exorbitant the price.

On the other hand he might as well have painted a big "hack us" sign on the webpage. With 'leaders in their fields' sharing information on social networks there is no one - from pranksters, to Anonymous, to competitors, to governemnets - who would not want to listen in.

Let the games begin...
Aloken
1 / 5 (1) Aug 27, 2012
On the other hand he might as well have painted a big "hack us" sign on the webpage.


It happened to aSmallWorld in 2009 and the culprits were caught. But the best wouldn't do that, most people know better than to bite the hand that feeds them.
alfie_null
5 / 5 (1) Aug 28, 2012
People who are busy being leaders in their various fields of endeavor likely have no time or interest in electronic social networking.
Where's the payoff?

Even from a purely social aspect, electronic social networking isn't even remotely a substitute for face-to-face networking.

Of course, as others have pointed out, we understand what he intends with this apparition of exclusivity. His "by invitation only" invites, at least initially probably take the form of "if you join, I'll compensate you thus ...".

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.