Modern lives in US are multi-screen: Google

August 29, 2012
Google on Wednesday released research showing that lives in the United States have gone multi-screen, with people bouncing between smartphones, tablets, computers and televisions.

Google on Wednesday released research showing that lives in the United States have gone multi-screen, with people bouncing between smartphones, tablets, computers and televisions.

Nine out of 10 people use a variety of screens either one after another, according to a report titled "The New Multi-screen World: Understanding Cross-Platform ."

The research showed that 77 percent of television viewers do so with another device in hand, often using tablets or smartphones for online searches inspired by what they see.

"How many times have you started reading an email on your phone while commuting, and then continued it on your laptop when you got home?" Gai Pham of Google marketing asked rhetorically.

"Or perhaps you saw a commercial for a new car and then used your tablet to search for the specs and see it in action?" Pham continued.

"If these things sound familiar, that's because they're all part of the new norm in multi-screen behavior."

Google cited the findings as evidence that advertisers would be wise to develop campaigns adapted to the trend of people shifting from one screen to another.

The findings resulted from research done in the second quarter of this year in the US cities of Austin, Texas; Boston, Massachusetts; and Los Angeles.

Explore further: Google’s Android 3.0, Honeycomb designed for tablets (w/ Video)

Related Stories

AT&T to sell phone with 3-D screen and camera

March 21, 2011

(AP) -- Hot on the heels of the Nintendo 3DS game device and its 3-D screen, AT&T plans to launch a smartphone with a 3-D screen and a dual-lens camera for 3-D snapshots.

Samsung holds final talks on Google TV venture

November 22, 2011

Samsung Electronics is holding final talks with Google about launching a television using the US search giant's software platform next year, an executive of the South Korean company said Tuesday.

Mobiles surge in Asia, to overtake PCs: Google

June 20, 2012

Asia-Pacific is leading a surge in the use of mobile devices as they play a more central role in people's lives and are on track to replace conventional computers, a top Google executive said Wednesday.

Recommended for you

Interactive tool lifts veil on the cost of nuclear energy

August 24, 2015

Despite the ever-changing landscape of energy economics, subject to the influence of new technologies and geopolitics, a new tool promises to root discussions about the cost of nuclear energy in hard evidence rather than ...

Smart home heating and cooling

August 28, 2015

Smart temperature-control devices—such as thermostats that learn and adjust to pre-programmed temperatures—are poised to increase comfort and save energy in homes.

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.