Mobile ad spending up 62%, US tops Japan: survey

Aug 01, 2012
A man uses his smartphone while riding in a bus in Washington, DC, in May 2012. Mobile online advertising spending is expected to jump 62 percent worldwide in 2012, with the United States overtaking Japan as the top market, a research firm said Wednesday.

Mobile online advertising spending is expected to jump 62 percent worldwide in 2012, with the United States overtaking Japan as the top market, a research firm said Wednesday.

The report by eMarketer said spending on mobile advertising will reach $6.43 billion in 2012, driven by 97 percent growth in the United States, which will account for some $2.3 billion of the total.

Japan had been the largest market for until now.

"Mobile advertising is more mature in Japan, which means growth is far lower than in North American markets," the company said in a statement. "eMarketer estimates spending on ads in Japan will grow 27.2 percent to $1.74 billion in 2012, versus 35.4 percent growth in 2011."

Mobile is by far the fastest growing segment of as more consumers access the Web by smartphone or other mobile devices.

"Mobile is an exciting, fast-growing category, but it's still a very small piece of the overall ad pie," eMarketer says.

" accounted for less than one percent of total ad spending worldwide last year -- and it will be a long time before it challenges other mainstay global advertising channels like TV, print and ."

The survey found that Asia-Pacific was the largest region for mobile ad spending, with $2.56 billion, ahead of North America at $2.4 billion and 's $1.3 billion.

A separate survey by eMarketer released Wednesday showed overall Internet ad spending up 21 percent in 2012, expected to total $107.3 billion.

It found the Internet accounted for one in five ad dollars spent worldwide.

The United States remains the largest market for online ads, with 2012 spending estimated to be $39.5 billion, followed by Japan at $9.6 billion and China with $7.36 billion.

The research firm said China would overtake Japan in 2013 as the second largest market for all ad spending, and become the number two by 2014.

It projected total media ad spending to grow five percent this year globally to $505 billion.

A separate survey released in June by the Interactive Advertising Bureau found some $5.3 billion was spent on mobile digital advertising in 2011.

Explore further: Sony's quarterly loss balloons on mobile woes

add to favorites email to friend print save as pdf

Related Stories

Facebook to pass Yahoo! in display ad revenue

Jun 20, 2011

Facebook is on track to pass Yahoo! in US display advertising revenue this year while Google will also gain market share, according to a forecast published on Monday by digital marketing firm eMarketer.

Mobile advertising worth $5.3 bn in 2011: survey

Jun 06, 2012

Some $5.3 billion was spent on mobile digital advertising in 2011, a survey showed Wednesday in the first industry-sponsored measure of what is expected to be a booming market.

Recommended for you

Sony's quarterly loss balloons on mobile woes

22 hours ago

Sony's losses ballooned to 136 billion yen ($1.2 billion) last quarter as the Japanese electronics and entertainment company's troubled mobile phone division reported huge red ink.

Will Apple Pay be mobile pay's kick-start?

Oct 30, 2014

If anyone can get us to use our smartphones as wallets, it's Apple. That's what experts think about the recent launch of Apple Pay, the first mobile wallet to work on an iPhone.

Google execs discuss regulation, innovation and bobble-heads

Oct 30, 2014

Eric Schmidt and Jonathan Rosenberg help run Google, one of the world's best-known, most successful - and most controversial - companies. They've just published a new book, "How Google Works," a guide to managing what they ...

LinkedIn reports 3Q loss but sales climb

Oct 30, 2014

LinkedIn Corp. posted a third-quarter loss on Thursday, but its results were better than expected as revenue grew sharply, sending shares of the online professional networking service higher in extended trading.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.