Mobile ad spending up 62%, US tops Japan: survey

Aug 01, 2012
A man uses his smartphone while riding in a bus in Washington, DC, in May 2012. Mobile online advertising spending is expected to jump 62 percent worldwide in 2012, with the United States overtaking Japan as the top market, a research firm said Wednesday.

Mobile online advertising spending is expected to jump 62 percent worldwide in 2012, with the United States overtaking Japan as the top market, a research firm said Wednesday.

The report by eMarketer said spending on mobile advertising will reach $6.43 billion in 2012, driven by 97 percent growth in the United States, which will account for some $2.3 billion of the total.

Japan had been the largest market for until now.

"Mobile advertising is more mature in Japan, which means growth is far lower than in North American markets," the company said in a statement. "eMarketer estimates spending on ads in Japan will grow 27.2 percent to $1.74 billion in 2012, versus 35.4 percent growth in 2011."

Mobile is by far the fastest growing segment of as more consumers access the Web by smartphone or other mobile devices.

"Mobile is an exciting, fast-growing category, but it's still a very small piece of the overall ad pie," eMarketer says.

" accounted for less than one percent of total ad spending worldwide last year -- and it will be a long time before it challenges other mainstay global advertising channels like TV, print and ."

The survey found that Asia-Pacific was the largest region for mobile ad spending, with $2.56 billion, ahead of North America at $2.4 billion and 's $1.3 billion.

A separate survey by eMarketer released Wednesday showed overall Internet ad spending up 21 percent in 2012, expected to total $107.3 billion.

It found the Internet accounted for one in five ad dollars spent worldwide.

The United States remains the largest market for online ads, with 2012 spending estimated to be $39.5 billion, followed by Japan at $9.6 billion and China with $7.36 billion.

The research firm said China would overtake Japan in 2013 as the second largest market for all ad spending, and become the number two by 2014.

It projected total media ad spending to grow five percent this year globally to $505 billion.

A separate survey released in June by the Interactive Advertising Bureau found some $5.3 billion was spent on mobile digital advertising in 2011.

Explore further: Judge approves $450 mn deal in Apple ebook suit

add to favorites email to friend print save as pdf

Related Stories

Facebook to pass Yahoo! in display ad revenue

Jun 20, 2011

Facebook is on track to pass Yahoo! in US display advertising revenue this year while Google will also gain market share, according to a forecast published on Monday by digital marketing firm eMarketer.

Mobile advertising worth $5.3 bn in 2011: survey

Jun 06, 2012

Some $5.3 billion was spent on mobile digital advertising in 2011, a survey showed Wednesday in the first industry-sponsored measure of what is expected to be a booming market.

Recommended for you

Dish restores Turner channels to lineup

Nov 21, 2014

Turner Broadcasting channels such as Cartoon Network and CNN are back on the Dish network after being dropped from the satellite TV provider's lineup during contract talks.

'Call of Duty' blasts past $10 bn in sales

Nov 20, 2014

Blockbuster military shooter video game "Call of Duty" has blasted past $10 billion in lifetime sales, propelled by demand for the latest installment in the 11-year-old franchise.

Square's point-of-sale service goes global

Nov 20, 2014

Financial services startup Square is taking aim at cash registers across the globe, making its point-of-sale software available internationally in English, Spanish, French and Japanese.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.