Jay-Z serves as exec producer for 'NBA 2K13' game

Aug 01, 2012 by JONATHAN LANDRUM Jr.
In this Monday, May 14, 2012 file photo, entertainer Shawn "Jay-Z" Carter at the Philadelphia Museum of Art, in Philadelphia. Jay-Z is taking another step into the pro basketball realm: The Grammy-winning rapper and minority owner of the Brooklyn Nets will serve as the executive producer for the upcoming “NBA 2K13” video game. (AP Photo/Matt Rourke, File)

(AP) — Jay-Z is taking another step into the pro basketball realm: The Grammy-winning rapper and minority owner of the Brooklyn Nets will serve as the executive producer for the upcoming "NBA 2K13" video game.

2K announced the partnership with Jay-Z on Tuesday. The rapper, who designed the Nets new logo and color scheme, selected 24 songs for the soundtrack, and offered input for the game's interactive in-game menus and other visual presentations.

Jay-Z said in a statement that his involvement was a "unique opportunity" to collaborate and help produce "NBA 2K13," the latest installment of the best-selling basketball video game franchise. Last year's game sold more than 5 million copies.

"This has been a unique opportunity to collaborate with 2K Sports and be a part of one of the best sports video games in history," Jay-Z said. "NBA 2K13 will be the next evolution in sports and basketball culture, and I'm ready to usher in the new era of the franchise."

Some of the songs featured on the game's soundtrack are Jay-Z's "Public Service Announcement," Kanye West's "Amazing," Coldplay's "Viva La Vida," Roy Ayers' "We Live in Brooklyn, Baby," U2's "Shove It," Nas' "The World is Yours" and an instrumental version of Meek Mill's "Ima Boss." Other music acts featured are Too Short, Eric B. and Rakim, The Hours, Phoenix, Puff Daddy and the Family, Daft Punk, Santigold, The Dirty Projectors, Justice and Mobb Deep.

"He's been unbelievably involved," said Jason Argent, vice president of marketing at Take-Two's 2K Sports. "We've had hour-long sessions and his input has been super valuable. He put together an amazing job creating the soundtrack, and was very integral in the creative visual process of the game. He's a true artist."

The , which will feature Kevin Durant, Derrick Rose and Blake Griffin on the front cover, is expected to go on sale Oct. 2.

Explore further: Body by smartphone

More information:
rocnation.com/jayz/
2ksports.com/
www.easports.com/

not rated yet
add to favorites email to friend print save as pdf

Related Stories

'Civilization' lets Facebook players rule world

Jul 07, 2011

Facebook friends will be able to conspire together to rule the world in a free version of blockbuster "Civilization" strategy videogame crafted for the online social network. ...

Recommended for you

Body by smartphone

14 hours ago

We love our smartphones. Since they marched out of the corporate world and into the hands of consumers about 10 years ago, we've relied more and more on our iPhone and Android devices to organize our schedules, ...

Breakthrough elastic cloud-to cloud networking

16 hours ago

Scientists from AT&T, IBM and Applied Communication Sciences (ACS) announced a proof-of-concept technology that reduces set up times for cloud-to-cloud connectivity from days to seconds. This advance is a major step forward ...

Security CTO to detail Android Fake ID flaw at Black Hat

Jul 29, 2014

Where have you heard this before: A team of security researchers discover a security flaw in Android devices. This is, however, news. This time, experts are talking about a flaw that involves a widespread ...

Software provides a clear overview in long documents

Jul 25, 2014

In the future, a software will help users better analyze long texts such as the documents for calls for bids, which are often more than one thousand pages long. Experts at Siemens' global research unit Corporate ...

User comments : 0