Jay-Z serves as exec producer for 'NBA 2K13' game

Aug 01, 2012 by JONATHAN LANDRUM Jr.
In this Monday, May 14, 2012 file photo, entertainer Shawn "Jay-Z" Carter at the Philadelphia Museum of Art, in Philadelphia. Jay-Z is taking another step into the pro basketball realm: The Grammy-winning rapper and minority owner of the Brooklyn Nets will serve as the executive producer for the upcoming “NBA 2K13” video game. (AP Photo/Matt Rourke, File)

(AP) — Jay-Z is taking another step into the pro basketball realm: The Grammy-winning rapper and minority owner of the Brooklyn Nets will serve as the executive producer for the upcoming "NBA 2K13" video game.

2K announced the partnership with Jay-Z on Tuesday. The rapper, who designed the Nets new logo and color scheme, selected 24 songs for the soundtrack, and offered input for the game's interactive in-game menus and other visual presentations.

Jay-Z said in a statement that his involvement was a "unique opportunity" to collaborate and help produce "NBA 2K13," the latest installment of the best-selling basketball video game franchise. Last year's game sold more than 5 million copies.

"This has been a unique opportunity to collaborate with 2K Sports and be a part of one of the best sports video games in history," Jay-Z said. "NBA 2K13 will be the next evolution in sports and basketball culture, and I'm ready to usher in the new era of the franchise."

Some of the songs featured on the game's soundtrack are Jay-Z's "Public Service Announcement," Kanye West's "Amazing," Coldplay's "Viva La Vida," Roy Ayers' "We Live in Brooklyn, Baby," U2's "Shove It," Nas' "The World is Yours" and an instrumental version of Meek Mill's "Ima Boss." Other music acts featured are Too Short, Eric B. and Rakim, The Hours, Phoenix, Puff Daddy and the Family, Daft Punk, Santigold, The Dirty Projectors, Justice and Mobb Deep.

"He's been unbelievably involved," said Jason Argent, vice president of marketing at Take-Two's 2K Sports. "We've had hour-long sessions and his input has been super valuable. He put together an amazing job creating the soundtrack, and was very integral in the creative visual process of the game. He's a true artist."

The , which will feature Kevin Durant, Derrick Rose and Blake Griffin on the front cover, is expected to go on sale Oct. 2.

Explore further: Patented system better secures digitally stored data

More information:
rocnation.com/jayz/
2ksports.com/
www.easports.com/

not rated yet
add to favorites email to friend print save as pdf

Related Stories

'Civilization' lets Facebook players rule world

Jul 07, 2011

Facebook friends will be able to conspire together to rule the world in a free version of blockbuster "Civilization" strategy videogame crafted for the online social network. ...

Recommended for you

Patented system better secures digitally stored data

1 hour ago

(Phys.org) —Arizona State University computer scientist Gail-Joon Ahn has been granted a U.S. patent for a novel identity management system that helps protect personal identity information stored on digital devices.

UC Davis startup changes listening experience

17 hours ago

Fifteen years of research at the University of California, Davis, is being turned into commercial products by Dysonics, a startup company based in San Francisco. Since becoming the first "graduate" from the Engineering Translational ...

Research finds new channels to trigger mobile malware

May 16, 2013

(Phys.org) —Researchers at the University of Alabama at Birmingham (UAB) have uncovered new hard-to-detect methods that criminals may use to trigger mobile device malware that could eventually lead to targeted ...

User comments : 0

More news stories

Apple's Cook to face Senate questions on taxes

A Senate panel says Apple Inc. is avoiding paying billions of dollars in U.S. taxes, but the world's most valuable company says it is complying with the laws and pays "an extraordinary amount" in taxes to the U.S. govern ...

Space drives e-mobility

An ESA business incubation start-up company is helping major car manufacturers to develop electric vehicle concepts and improve safety systems by turning ideas quickly into virtual prototypes.

New factor to control oncogene-induced senescence

An article published on the journal Nature describes the major role that Pyruvate dehydrogenase (PDH) —an enzyme of cellular energy metabolism— plays in the regulation of the cellular senescence induce ...