Amazon gets into online social games

Aug 07, 2012
Online retail colossus Amazon on Tuesday launched its first online social game in a challenge to Zynga.

Online retail colossus Amazon on Tuesday launched its first online social game in a challenge to Zynga.

The "Living Classics" title was tailored for play at leading social network Facebook, where Zynga rose to stardom.

"Why is Amazon making ?, you ask. Good question!" the Seattle-based company's newly announced Game Studios team said in a blog post.

"We know that many Amazon customers enjoy playing games, including free-to-play social games," the message continued.

"We believe we can deliver a great, accessible gaming experience that gamers and our customers can play any time."

Amazon's inaugural game paid tribute to the Seattle-based company's roots as a seller of .

"Living Classics" challenges players to reunite a family of animated foxes ranging about settings from literary works such as Alice in Wonderland, King Arthur, and The Wizard of Oz.

"Players help to reunite the foxes by exploring beautifully illustrated scenes and spotting ," the blog said.

are encouraged to collaborate to succeed and share in rewards. The game was available for play at facebook.com/LivingClassics.

"Amazon has the kind of fire power that allows it to dominate a market quickly," Douglas McIntyre of investment website 247Wallst.com said of the news.

"Zynga has reason to be worried about Amazon Game Studios, but so does an entire industry that is still in its infancy," he continued.

Amazon has the capital and the online clout to "disrupt" the social games industry from small startups to established titans such as , according to McIntyre.

Zynga shares were up for the day, trading at $3.05 after hours on the Nasdaq.

Explore further: Social media sackings risk stifling journalistic expression

Related Stories

Zynga sues French startup over "Ville" game

May 08, 2012

Zynga is out to strip "Ville" from the name of a social game made by French firm Kobojo on the grounds it piggybacks on a line of its titles including "CityVille" and "FarmVille."

Zynga's CityVille spreads to Google+

Sep 26, 2011

Zynga on Monday added its most popular title -- CityVille -- to games that can be played at the Google+ social network recently launched in a challenge to Facebook.

Zynga.com to show Facebook ads

Jun 22, 2012

(AP) — Zynga is starting to show ads from Facebook on Zynga.com, its stand-alone website that lets people play its online games away from Facebook.

Zynga mines arcade games with "Ruby Blast"

Jun 19, 2012

Zynga on Tuesday sought to mine the popularity of another arcade style social game with the release of "Ruby Blast" for play at Facebook or at the company's online arena.

Recommended for you

ICANN chief stepping down in early 2016

May 21, 2015

The head of the group that oversees all Internet addresses will step down early next year, after a plan to end US oversight of the key nonprofit organization.

How alternative currencies could catch on and cash in

May 21, 2015

Alternatives to cash, like Bitcoin and Uber, may never replace the coins in our pockets or paper bills in our wallets, but they are creating significant social and economic impacts, and with some design adjustments, ...

Spotify introduces video, radio service

May 20, 2015

While saying that it is still a music company at heart, Spotify says it is expanding its lineup to include podcasts, news radio and video streaming.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.