Amazon gets into online social games

Aug 07, 2012
Online retail colossus Amazon on Tuesday launched its first online social game in a challenge to Zynga.

Online retail colossus Amazon on Tuesday launched its first online social game in a challenge to Zynga.

The "Living Classics" title was tailored for play at leading social network Facebook, where Zynga rose to stardom.

"Why is Amazon making ?, you ask. Good question!" the Seattle-based company's newly announced Game Studios team said in a blog post.

"We know that many Amazon customers enjoy playing games, including free-to-play social games," the message continued.

"We believe we can deliver a great, accessible gaming experience that gamers and our customers can play any time."

Amazon's inaugural game paid tribute to the Seattle-based company's roots as a seller of .

"Living Classics" challenges players to reunite a family of animated foxes ranging about settings from literary works such as Alice in Wonderland, King Arthur, and The Wizard of Oz.

"Players help to reunite the foxes by exploring beautifully illustrated scenes and spotting ," the blog said.

are encouraged to collaborate to succeed and share in rewards. The game was available for play at facebook.com/LivingClassics.

"Amazon has the kind of fire power that allows it to dominate a market quickly," Douglas McIntyre of investment website 247Wallst.com said of the news.

"Zynga has reason to be worried about Amazon Game Studios, but so does an entire industry that is still in its infancy," he continued.

Amazon has the capital and the online clout to "disrupt" the social games industry from small startups to established titans such as , according to McIntyre.

Zynga shares were up for the day, trading at $3.05 after hours on the Nasdaq.

Explore further: LinkedIn membership hits 300 million

add to favorites email to friend print save as pdf

Related Stories

Zynga sues French startup over "Ville" game

May 08, 2012

Zynga is out to strip "Ville" from the name of a social game made by French firm Kobojo on the grounds it piggybacks on a line of its titles including "CityVille" and "FarmVille."

Zynga's CityVille spreads to Google+

Sep 26, 2011

Zynga on Monday added its most popular title -- CityVille -- to games that can be played at the Google+ social network recently launched in a challenge to Facebook.

Zynga.com to show Facebook ads

Jun 22, 2012

(AP) — Zynga is starting to show ads from Facebook on Zynga.com, its stand-alone website that lets people play its online games away from Facebook.

Zynga mines arcade games with "Ruby Blast"

Jun 19, 2012

Zynga on Tuesday sought to mine the popularity of another arcade style social game with the release of "Ruby Blast" for play at Facebook or at the company's online arena.

Recommended for you

LinkedIn membership hits 300 million

18 hours ago

The career-focused social network LinkedIn announced Friday it has 300 million members, with more than half the total outside the United States.

Researchers uncover likely creator of Bitcoin

Apr 18, 2014

The primary author of the celebrated Bitcoin paper, and therefore probable creator of Bitcoin, is most likely Nick Szabo, a blogger and former George Washington University law professor, according to students ...

White House updating online privacy policy

Apr 18, 2014

A new Obama administration privacy policy out Friday explains how the government will gather the user data of online visitors to WhiteHouse.gov, mobile apps and social media sites. It also clarifies that ...

User comments : 0

More news stories

Health care site flagged in Heartbleed review

People with accounts on the enrollment website for President Barack Obama's signature health care law are being told to change their passwords following an administration-wide review of the government's vulnerability to the ...

Airbnb rental site raises $450 mn

Online lodging listings website Airbnb inked a $450 million funding deal with investors led by TPG, a source close to the matter said Friday.

Under some LED bulbs whites aren't 'whiter than white'

For years, companies have been adding whiteners to laundry detergent, paints, plastics, paper and fabrics to make whites look "whiter than white," but now, with a switch away from incandescent and fluorescent lighting, different ...