US Olympics fans will turn to tablets for coverage: study

Jul 19, 2012
A flower arrangement depicting the Olympic Rings outside the prime minister's official residence at Downing Street in London on July 17. US fans of the Olympics will be tracking the summer games on multiple screens, turning to tablets and smartphones for news, survey results showed.

US fans of the Olympics will be tracking the summer games on multiple screens, turning to tablets and smartphones for news, survey results showed Thursday.

The finding came as faded Internet star Yahoo! laid out plans to be the preferred online venue for coverage of the beginning in London on July 27.

"Yahoo! has been the number one online destination for Olympics coverage since 2006," said the California-based 's vice president of Ken Fuchs.

" will be a showcase for 24/7 reporting, across all screens, and Yahoo! is investing to deliver powerful experiences for our users and advertisers."

A survey commissioned by specialty firm Velti indicated that 40 percent of the people in the United States who intend to follow the games this summer will do so on two or more devices.

The survey taken during the week ending July 3 showed that 35 percent of those people would turn to tablets for video clips, live feeds or other Olympics coverage and that 27 percent would seek news about the games on smartphones.

This is the first year that all of the sports in the Olympic Games will be streamed live online, according to Velti.

"This survey reveals that a significant number of Americans are choosing to consume Olympic content on the go, and while doing so they're overwhelmingly turning to mobile browsers," said Velti marketing officer Krishna Subramanian.

"For brands that want to reach Olympic viewers, this is an important finding as it highlights the ability to look beyond TV and focus on secondary devices such as smartphones and tablets."

Yahoo! said it planned to "bring together consumers and advertisers from around the world" to celebrate the games "across every screen."

The company announced "Beyond Gold" coverage that will include breaking news, photos, video, analysis from Olympians and original programs in an array of languages to reach out to the 700 million users of its websites.

An IntoNow feature will augment television viewing of the games with pictures, medal counts, athlete biographies and other supplemental content fed to tablet computers.

Yahoo! Sports scored 38.5 million viewers during the 2008 Olympic Games in Beijing.

Explore further: Hackers trick way into ICANN computers

add to favorites email to friend print save as pdf

Related Stories

London 2012 to be broadcast in 3D

Aug 31, 2011

The London 2012 Olympics will be the first to be broadcast live in 3D, Japanese electronics giant Panasonic announced on Wednesday.

Facebook launches page for all things Olympics

Jun 18, 2012

(AP) — Facebook on Monday launched an official London Olympics page for fans to connect with their favorite athletes and teams, a move it says can help make this summer's games the first "truly social" one.

Yahoo! takes to airwaves with sports radio

Aug 01, 2011

Yahoo! announced the launch Monday of Yahoo! Sports Radio as the Internet company seeks to turn its popularity as an online destination for sports fans into success over the airwaves.

Olympics: Team Geek to keep Games running

Jul 19, 2012

It's the hidden face of the London Olympics: while the athletes compete, thousands of technicians will run the most connected Games in history while dealing with the threat of cyber attacks.

Recommended for you

Spain: Google News vanishes amid 'Google Tax' spat

Dec 16, 2014

Google on Tuesday followed through with a pledge to shut down Google News in Spain in reaction to a Spanish law requiring news publishers to receive payment for content even if they are willing to give it away.

Brazil: Google fined in Petrobras probe

Dec 15, 2014

A Brazilian court says it has fined Google around $200,000 for refusing to intercept emails needed in a corruption investigation at state-run oil company Petrobras.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.