Google puts Italy's film heritage on YouTube

July 5, 2012
US Internet giant Google and Italy's Istituto Luce-Cinecitta on Thursday announced a joint project to make much of the country's silver screen heritage available on a YouTube channel.

US Internet giant Google and Italy's Istituto Luce-Cinecitta on Thursday announced a joint project to make much of the country's silver screen heritage available on a YouTube channel.

"This announcement represents an important step in our efforts to safeguard Italy's rich culture and allow global public access to it," said Federica Tremolada, partnerships manager for Italy, in a statement.

"The deal demonstrates how Italy is moving to embrace the web."

More than 30,000 clips from the institute's archives are being put on a special YouTube channel, among them historical newsreels and material featuring Italian screen legends Sophia Loren and Gina Lollobrigida.

YouTube viewers will be able to search through themed playlists of copyright-protected film material.

"Instead of fearing the net, one of Italy's most venerable names in culture is seizing a giant opportunity to both preserve -- and profit -- from its rich artistic heritage," said Tremolada in her statement on a blog.

In 2010, Google struck a deal with the Italian government to digitize one million books from the national libraries of Rome and Florence.

Google has also featured Italy's national monuments in its World Wonders project and partnered with museums for the Google Art .

Explore further: Antitrust watchdog probes Google Italy

Related Stories

Antitrust watchdog probes Google Italy

August 27, 2009

(AP) -- Italy's antitrust watchdog is investigating allegations that Google Italy is discriminating against newspapers that don't want their content linked on Google's news site by dropping them from its search engine.

Google to digitize old books from Rome, Florence

March 10, 2010

(AP) -- Google says it will scan up to 1 million old books in national libraries in Rome and Florence, including works by astronomer Galileo Galilei, in what's being described as the first deal of its kind.

Google to scan 400,000 Austrian library books

June 15, 2010

Austria's national library said Tuesday it has struck a 30-million-euro deal with US Internet giant Google to digitise 400,000 copyright-free books, a vast collection spanning 400 years of European history.

YouTube wins piracy case against Spanish TV

September 23, 2010

YouTube cannot be held responsible for screening images uploaded on its site, a Spanish court said on Thursday, throwing out a case brought by a local TV channel over alleged copyright infringement.

Recommended for you

For these 'cyborgs', keys are so yesterday

September 4, 2015

Punching in security codes to deactivate the alarm at his store became a thing of the past for Jowan Oesterlund when he implanted a chip into his hand about 18 months ago.

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.