Google puts Italy's film heritage on YouTube

Jul 05, 2012
US Internet giant Google and Italy's Istituto Luce-Cinecitta on Thursday announced a joint project to make much of the country's silver screen heritage available on a YouTube channel.

US Internet giant Google and Italy's Istituto Luce-Cinecitta on Thursday announced a joint project to make much of the country's silver screen heritage available on a YouTube channel.

"This announcement represents an important step in our efforts to safeguard Italy's rich culture and allow global public access to it," said Federica Tremolada, partnerships manager for Italy, in a statement.

"The deal demonstrates how Italy is moving to embrace the web."

More than 30,000 clips from the institute's archives are being put on a special YouTube channel, among them historical newsreels and material featuring Italian screen legends Sophia Loren and Gina Lollobrigida.

YouTube viewers will be able to search through themed playlists of copyright-protected film material.

"Instead of fearing the net, one of Italy's most venerable names in culture is seizing a giant opportunity to both preserve -- and profit -- from its rich artistic heritage," said Tremolada in her statement on a blog.

In 2010, Google struck a deal with the Italian government to digitize one million books from the national libraries of Rome and Florence.

Google has also featured Italy's national monuments in its World Wonders project and partnered with museums for the Google Art .

Explore further: Second apparent leak of hacked celebrity nude pictures: US media

add to favorites email to friend print save as pdf

Related Stories

Google to digitize old books from Rome, Florence

Mar 10, 2010

(AP) -- Google says it will scan up to 1 million old books in national libraries in Rome and Florence, including works by astronomer Galileo Galilei, in what's being described as the first deal of its kind.

Antitrust watchdog probes Google Italy

Aug 27, 2009

(AP) -- Italy's antitrust watchdog is investigating allegations that Google Italy is discriminating against newspapers that don't want their content linked on Google's news site by dropping them from its search engine.

YouTube wins piracy case against Spanish TV

Sep 23, 2010

YouTube cannot be held responsible for screening images uploaded on its site, a Spanish court said on Thursday, throwing out a case brought by a local TV channel over alleged copyright infringement.

Google to scan 400,000 Austrian library books

Jun 15, 2010

Austria's national library said Tuesday it has struck a 30-million-euro deal with US Internet giant Google to digitise 400,000 copyright-free books, a vast collection spanning 400 years of European history.

Recommended for you

User comments : 0