Facebook plans mobile ads based on app use: report

Jul 08, 2012
A man browses his Facebook contacts on his mobile phone. Facebook plans to engage in a new type of mobile advertising based on the apps used by consumers, The Wall Street Journal reported Saturday on its website.

Social networking giant Facebook plans to engage in a new type of mobile advertising based on the apps used by consumers, The Wall Street Journal reported Saturday on its website.

The social network, which has 900 million users, would use its Connect feature -- which lets millions log into applications using their Facebook ID and password -- to track consumers' apps, and tailor ads accordingly, it said.

Facebook -- which is based in Menlo Park, California -- may also attempt to track how people use the apps, but a final decision has not been made, the newspaper said, quoting unnamed sources familiar with the company's plans.

The plan is likely to stoke privacy fears, as the initiative would go further than current mobile-ad networks, which track ads viewed by consumers on their mobile phone's web browser, the report said.

One of the biggest challenges Facebook must confront is its difficulties in generating revenues from smartphones, with more and more users accessing the social networks from mobile devices.

That factor led analysts to downgrade their forecasts for the group before its in May, which ended up being less than a success.

At that time, Facebook shares were offered at $38. Shares closed Friday at $31.73.

Explore further: Facebook tuning mobile search at social network

add to favorites email to friend print save as pdf

Related Stories

Zynga shares tumble to fresh low on Facebook fears

Jun 12, 2012

Shares of the social media games maker Zynga plunged more than 10 percent Tuesday after an analyst note highlighted concerns about the impact on the firm of a shift to mobile Internet.

Zynga.com to show Facebook ads

Jun 22, 2012

(AP) — Zynga is starting to show ads from Facebook on Zynga.com, its stand-alone website that lets people play its online games away from Facebook.

Recommended for you

Startups offer banking for smartphone users

21 hours ago

The latest banks are small enough to fit in the palm of your hand. Startups, such as Moven and Simple, offer banking that's designed specifically for smartphones, enabling users to track their spending on the go. Some things ...

'SwaziLeaks' looks to shake up jet-setting monarchy

Aug 29, 2014

As WikiLeaks founder Julian Assange prepares to end a two-year forced stay at Ecuador's London embassy, he may take comfort in knowing he inspired resistance to secrecy in places as far away as Swaziland.

Ecuador heralds digital currency plans (Update)

Aug 29, 2014

Ecuador is planning to create what it calls the world's first digital currency issued by a central bank, which some analysts believe could be a first step toward abandoning the country's existing currency, ...

WEF unveils 'crowdsourcing' push on how to run the Web

Aug 28, 2014

The World Economic Forum unveiled a project on Thursday aimed at connecting governments, businesses, academia, technicians and civil society worldwide to brainstorm the best ways to govern the Internet.

User comments : 0