Facebook plans mobile ads based on app use: report

Jul 08, 2012
A man browses his Facebook contacts on his mobile phone. Facebook plans to engage in a new type of mobile advertising based on the apps used by consumers, The Wall Street Journal reported Saturday on its website.

Social networking giant Facebook plans to engage in a new type of mobile advertising based on the apps used by consumers, The Wall Street Journal reported Saturday on its website.

The social network, which has 900 million users, would use its Connect feature -- which lets millions log into applications using their Facebook ID and password -- to track consumers' apps, and tailor ads accordingly, it said.

Facebook -- which is based in Menlo Park, California -- may also attempt to track how people use the apps, but a final decision has not been made, the newspaper said, quoting unnamed sources familiar with the company's plans.

The plan is likely to stoke privacy fears, as the initiative would go further than current mobile-ad networks, which track ads viewed by consumers on their mobile phone's web browser, the report said.

One of the biggest challenges Facebook must confront is its difficulties in generating revenues from smartphones, with more and more users accessing the social networks from mobile devices.

That factor led analysts to downgrade their forecasts for the group before its in May, which ended up being less than a success.

At that time, Facebook shares were offered at $38. Shares closed Friday at $31.73.

Explore further: Supreme Court allows challenge to Colorado Internet tax law

add to favorites email to friend print save as pdf

Related Stories

Zynga shares tumble to fresh low on Facebook fears

Jun 12, 2012

Shares of the social media games maker Zynga plunged more than 10 percent Tuesday after an analyst note highlighted concerns about the impact on the firm of a shift to mobile Internet.

Zynga.com to show Facebook ads

Jun 22, 2012

(AP) — Zynga is starting to show ads from Facebook on Zynga.com, its stand-alone website that lets people play its online games away from Facebook.

Recommended for you

Facebook help a matter of timing

2 hours ago

Getting a response to a request for assistance on social media may have more to do with your request's timing than how many followers you have, research suggests.

Supreme Court allows challenge to Colorado Internet tax law

21 hours ago

A unanimous Supreme Court ruled Tuesday that federal courts can hear a dispute over Colorado's Internet tax law. One justice suggested it was time to reconsider the ban on state collection of sales taxes from companies outside ...

Clinton ran own computer system for her official emails

Mar 03, 2015

The computer server that transmitted and received Hillary Rodham Clinton's emails—on a private account she used exclusively for official business when she was secretary of state—traced back to an Internet ...

Twitter working with probe on online threats

Mar 02, 2015

Twitter said Monday it was working with law enforcement officials on unspecified threats, amid reports that the social network had been targeted for blocking accounts linked to the Islamic State.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.