Zynga.com to show Facebook ads

Jun 22, 2012

(AP) — Zynga is starting to show ads from Facebook on Zynga.com, its stand-alone website that lets people play its online games away from Facebook.

Since players use their accounts to log in to .com, the will be targeted to them based the information that they already share on Facebook.

Facebook says advertisers won't have any new criteria to target people. So logging in to Zynga.com would probably get users the same ads they already see on Facebook.

The move is likely the first step in the creation of an advertising network for Facebook that allows it to show ads on websites beyond Facebook.com. This is something other companies, such as Amazon.com Inc.'s Zappos.com, already do.

The companies are not disclosing financial details of the deal.

Explore further: China blocks VPN services that skirt online censorship

not rated yet
add to favorites email to friend print save as pdf

Related Stories

Zynga shares tumble to fresh low on Facebook fears

Jun 12, 2012

Shares of the social media games maker Zynga plunged more than 10 percent Tuesday after an analyst note highlighted concerns about the impact on the firm of a shift to mobile Internet.

No breakup: Facebook, Zynga commit for 5 years

May 18, 2010

(AP) -- Quelling rumors of a breakup, Facebook and the company behind many of the most popular games on the social network say they've signed a five-year partnership that will keep "Farmville," "Mafia Wars" and "Cafe World" ...

Recommended for you

Turkish court orders Facebook pages blocked

2 hours ago

Turkey's state-run news agency says a court has ordered authorities to block access in the country to Facebook pages that "insult" the Prophet Muhammad, in the latest move to censor the Internet.

China's online population nears 650 million

5 hours ago

The number of Internet users in China has risen to nearly 650 million, authorities said over the weekend, as the world's largest online population continues to rise.

China blocks VPN services that skirt online censorship

Jan 23, 2015

China is blocking VPN services that let users skirt online censorship of popular websites such as Google and Facebook amid a wider crackdown on online information, tech companies and specialists said Friday.

YouTube stars quiz Obama

Jan 23, 2015

A bubbly shopping guide, a charitable "internetainerpreneur" and a comedian who wears green lipstick and eats ladles of cinnamon quizzed US President Barack Obama Thursday in a series of unorthodox YouTube ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.