Zynga.com to show Facebook ads

June 22, 2012

(AP) — Zynga is starting to show ads from Facebook on Zynga.com, its stand-alone website that lets people play its online games away from Facebook.

Since players use their accounts to log in to .com, the will be targeted to them based the information that they already share on Facebook.

Facebook says advertisers won't have any new criteria to target people. So logging in to Zynga.com would probably get users the same ads they already see on Facebook.

The move is likely the first step in the creation of an advertising network for Facebook that allows it to show ads on websites beyond Facebook.com. This is something other companies, such as Amazon.com Inc.'s Zappos.com, already do.

The companies are not disclosing financial details of the deal.

Explore further: No breakup: Facebook, Zynga commit for 5 years

0 shares

Related Stories

No breakup: Facebook, Zynga commit for 5 years

May 18, 2010

(AP) -- Quelling rumors of a breakup, Facebook and the company behind many of the most popular games on the social network say they've signed a five-year partnership that will keep "Farmville," "Mafia Wars" and "Cafe World" ...

Recommended for you

For these 'cyborgs', keys are so yesterday

September 4, 2015

Punching in security codes to deactivate the alarm at his store became a thing of the past for Jowan Oesterlund when he implanted a chip into his hand about 18 months ago.

How to curb emissions? Put a price on carbon

September 3, 2015

Literally putting a price on carbon pollution and other greenhouse gasses is the best approach for nurturing the rapid growth of renewable energy and reducing emissions.

Magnetic fields provide a new way to communicate wirelessly

September 1, 2015

Electrical engineers at the University of California, San Diego demonstrated a new wireless communication technique that works by sending magnetic signals through the human body. The new technology could offer a lower power ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.