Zynga shares tumble to fresh low on Facebook fears

Jun 12, 2012
Shares of the social media games maker Zynga plunged more than 10 percent after an analyst note highlighted concerns about the impact on the firm of a shift to mobile Internet.

Shares of the social media games maker Zynga plunged more than 10 percent Tuesday after an analyst note highlighted concerns about the impact on the firm of a shift to mobile Internet.

Zynga, whose games are popular on Facebook, closed down 10.57 percent at $4.98, the first close below $5 since it went public last year at $10.

A report by analysts at Cowen & Co. said Zynga may not get the revenues some people expect if Facebook users gravitate to mobile devices.

"We believe that mobile devices may be siphoning off an accelerating number of gamers from Facebook," the report said.

"Facebook itself is increasingly being accessed by devices, however it is not possible to play Facebook-native apps through Facebook on a smartphone."

Zynga makes and operates the online games FarmVille, Mafia Wars CityVille, Words With Friends and Zynga Poker, and gets most of its customers from Facebook.

Facebook shares rose 1.46 percent to $27.40 but remain well below their offering price last month of $38.

Explore further: US report urges action on 'unprecedented' IP theft

add to favorites email to friend print save as pdf

Related Stories

Zynga insiders price new stock offering at $12

Mar 29, 2012

(AP) -- Online games company Zynga Inc. said Wednesday that CEO Mark Pincus and other insiders will sell some of their stake at $12 a share, slightly below Wednesday's closing price.

Recommended for you

Google boss says company is doing 'right thing' on tax

4 hours ago

Google boss Eric Schmidt insisted Wednesday his company was trying to do the "right thing" as it faces criticism in Britain over the amount of tax it pays, saying it was for countries not companies to decide ...

Sony mulls hedge fund's entertainment sale idea

14 hours ago

Sony's CEO Kazuo Hirai says the electronics giant's board will discuss a proposal by U.S. hedge fund manager Daniel Loeb to spin off up to 20 percent of its movie, TV and music division.

Apple case seen as possible spur to tax action

15 hours ago

Now that tech favorite Apple Inc. has been dragged front and center into the debate over the U.S. tax code, lawmakers are hoping that the spotlight on such a high-profile company could be the catalyst for ...

User comments : 0

More news stories

NASA: Austin, calling Austin. 3-D pizzas to go

(Phys.org) —The idea of living with 3-D printed food is neither unthinkable nor new; designers and futurists have been looking to 3-D printing as food's next frontier. In 2012, there was news that the Thiel ...

Forecast for Titan: Wild weather could be ahead

(Phys.org) —Saturn's moon Titan might be in for some wild weather as it heads into its spring and summer, if two new models are correct. Scientists think that as the seasons change in Titan's northern hemisphere, ...