Windows 8 to dominate Taiwan computer show

Jun 03, 2012 by Benjamin Yeh
Microsoft CEO Steve Ballmer delivers a speech at the Seoul Digital Forum in Seoul in May 2012. Microsoft's much-anticipated Windows 8 operating system is set to take pride of place as tens of thousands of people head to Asia's leading IT fair opening in Taiwan.

Microsoft's much-anticipated Windows 8 operating system is set to take pride of place as tens of thousands of people head to Asia's leading IT fair opening in Taiwan on Tuesday.

The five-day Computex, an annual tech extravaganza in Taipei now in its 32nd year, will provide one of the most comprehensive glimpses yet of the next version of the world's dominant software.

"It's only a few months before the official release of Microsoft's Windows 8 software," said Chang Li, deputy secretary general of the Taipei Computer Association, which co-sponsors Computex.

"So this year's Computex will offer a great occasion to have a look at some of the hardware applications from Taiwan companies."

Windows 8 is touted as Microsoft's long-awaited riposte to the rise of Apple and mobile devices powered by Google's operating system. There is no official release date but reports have predicted an October launch.

Microsoft chief executive says that Windows 8 will support a wider range of devices including touch- and stylus-based smartphones and tablet PCs, as well as desktops and laptops.

Computex will reflect this with dozens of exhibitors displaying notebooks and tablets running Windows 8, according to organisers.

South Korea's Samsung along with Taiwanese computer makers Acer and Asus will reportedly new tablets and notebooks running on the new Microsoft platform.

"The theme of this year's Computex is clear. Visitors can expect a broad range of products related to Windows 8," said Joanne Chien, a senior analyst at a research centre attached to Taipei-based trade publication DigiTimes.

The latest bout of global economic jitters have not affected the trade show with more than 1,800 exhibitors registering 5,400 booths, up two percent from a year ago.

The organisers estimate that the IT fair will draw 36,000 foreign buyers who may place bulk orders worth up to $28 billion.

Computer makers hope that fresh momentum will come from the so-called "ultrabook", a higher-end product that aims to be smaller and lighter than traditional notebooks without reducing performance or battery life.

Ultrabooks made their debut at Computex 2011, but the relatively high price -- around $1,000 apiece -- has hampered the sector's growth.

"If the prices go down a bit, ultrabook is likely to attract lots of users," said David Liu, also from the Taipei Computer Association.

And there is still room for the humble laptop even as tablets take off, experts at the association said, because users still need a portable workhorse in addition to an entertainment device such as the iPad.

Analysts predicted that ultrabook sales will pick up during the Christmas season, aided by the release of and the advent of "cloud computing", which requires smaller hard drives as users store more of their data online.

Apple, a pioneer of the cloud approach, does not take part in trade fairs like Computex or the Consumer Electronics Show in Las Vegas, preferring to organise its own high-octane events to showcase new products.

In contrast, Samsung is pulling out the stops at Computex with its IT products arrayed over some 30 booths.

In line with China's new economic might, IT companies from the mainland such as telecoms equipment maker Huawei will play a bigger role at Computex than ever before.

A total of 312 Chinese exhibitors will use 617 booths to showcase their products, compared with 252 firms taking 527 booths a year ago, according to the organisers.

"It's not clear how many orders they may get from the show, but at least they can use the platform to boost their exposure to possible clients," Chien said.

Explore further: Technology to help people with disabilities to learn and communicate

add to favorites email to friend print save as pdf

Related Stories

Taiwan Computex to showcase laptop-tablet hybrids

Jun 01, 2012

(AP) — Taiwan's struggling computer makers will use next week's Computex show to promote a new generation of ultra-thin laptops that might be their last hope of turning back the seemingly unstoppable ...

Two new tablets unveiled ahead of top Asia IT fair

May 30, 2011

Two electronic firms unveiled new tablet computers in Taipei Monday, on the eve of Asia's biggest IT trade fair, as they try to get a slice of a lucrative market dominated by Apple's iPad.

Taiwan fair to see 100 tablet launches: organisers

Mar 30, 2011

The co-sponsor of Asia's leading IT trade fair is expecting up to 100 tablet computers to be launched at the event in May, with technology firms vying for a slice of Apple's success with the iPad.

Taiwan show to feature Apple tablet challengers

May 30, 2011

Computer manufacturers of all sizes and descriptions have been pushing to get a piece of the ever-expanding tablet market created by the launch of Apple's iPad in April 2010.

Recommended for you

BPG image format judged awesome versus JPEG

Dec 17, 2014

If these three letters could talk, BPG, they would say something like "Farewell, JPEG." Better Portable Graphics (BPG) is a new image format based on HEVC and supported by browsers with a small Javascript ...

Atari's 'E.T.' game joins Smithsonian collection

Dec 15, 2014

One of the "E.T." Atari game cartridges unearthed this year from a heap of garbage buried deep in the New Mexico desert has been added to the video game history collection at the Smithsonian.

User comments : 3

Adjust slider to filter visible comments by rank

Display comments: newest first

alfie_null
not rated yet Jun 04, 2012
Window 8 hype burn-out. Seems like at least one headline per day for the last few weeks. Orchestrated?
Unfortunately (for Microsoft), the only thing that sticks is how much desktop users detest the UI.
Origin
not rated yet Jun 04, 2012
Seems like at least one headline per day for the last few weeks. Orchestrated?
Before few weeks the PhysOrg was full of headlines about iPod 4 launch - did you objected it, or are you just biased against MS?
Vendicar_Decarian
not rated yet Jun 04, 2012
W8 = Monumental Failure.

Ball Boy Ballmer will be turfed from the company as the incompetent that he is.

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.