Netflix tops Apple in booming US online movies

Jun 01, 2012
Netflix envelopes sit in a bin with other mail at the U.S. Post Office sort facility in 2011 in San Francisco, California. The US online movie business more than doubled in 2011 to rake in $992 million and will almost double again this year.

The US online movie business more than doubled in 2011 to rake in $992 million and will almost double again this year, a research report showed Friday.

The biggest surge came from , which shifted its focus to subscription and snagged 44 percent of the market, overtaking Apple's service, said the report from IHS iSuppli.

"2011 marked a sea change in the online movies business that saw the balance of shift from a DVD-like transactional model to more TV-like subscription approach," said Dan Cryan, research director for digital media at IHS.

Netflix, which accounted for less than one percent of this market in 2010 to 60 percent for Apple, turned the tables last year. Apple's share of total revenue declined to 32.3 percent, despite enjoying strong revenue growth.

The report said Americans are showing less interest in owning copies of movies, and opt instead to rent for a single time or have a subscription for viewing on demand.

"We are in the midst of a significant change in the way people pay to consume movies online," Cryan said, adding that all of the significant revenue growth came from rental .

"Rental delivers unlimited consumption with a low monthly fee for older titles as well as cheap rentals of new releases, providing the kind of value that online consumers want."

The IHS report said Netflix and Apple are leading by focusing on the hardware side of the business. Netflix is available on a very wide range of connected devices, while iTunes use a variety of Apple devices.

"Effectively the market has split," Cryan said. "Netflix and Apple are competing for some of the same consumer time and money. However, the core value proposition of the two services is actually very different."

Netflix rules the subscription market, with its closest competitor, Hulu, less than 10 percent of its size.

Apple's iTunes continues to dominate the rental segment, accounting for 63.0 percent of revenue in this area, while Walmart's Vudu captured 8.2 percent.

Explore further: Yahoo builds mobile muscle with Flurry buy

add to favorites email to friend print save as pdf

Related Stories

Wal-Mart offers video streaming on website

Jul 26, 2011

Now playing: Movies at Walmart.com. The world's largest retailer on Tuesday started streaming many movies the same day they come out on DVD, in a second bid for a share of popular movie rental and streaming website Netflix ...

Netflix and beyond: new ways to watch TV, movies

Sep 19, 2011

(AP) -- The DVD-by-mail service Netflix built its business on will soon be known as Qwickster. The rebranding follows Netflix's decision to split its DVD rental business from its online streaming service, a move that raised ...

Netflix to provide service to the UK, Ireland

Oct 24, 2011

Netflix Inc. plans to offer its online subscription service to the United Kingdom and Ireland starting early next year, providing access to movies and television shows.

Recommended for you

Apple's fiscal 3Q earnings top analyst forecasts

3 hours ago

Apple's growth prospects are looking brighter as anticipation builds for the upcoming release of the next iPhone, a model that is expected to cater to consumers yearning for a bigger screen.

Verizon 2Q profit rises 93 percent

10 hours ago

Verizon reported Tuesday that its second-quarter earnings nearly doubled after it secured full ownership of Verizon Wireless.

Ex-Qualcomm exec pleads guilty to insider trading

Jul 21, 2014

A former high-ranking executive of US computer chip giant Qualcomm pleaded guilty Monday to insider trading charges, including trades on a 2011 deal for Atheros Communications, officials said.

User comments : 0