Microsoft reaches into TV market with Xbox Live ads

Jun 14, 2012
A man checks out Xbox live on a Windows phone on the third day of the E3 videogame extravaganza in Los Angeles on June 7. Microsoft unveiled ads for its popular Xbox Live online entertainment service that combine the interactivity of the Internet with old-school television viewing.

Microsoft on Thursday unveiled ads for its popular Xbox Live online entertainment service that combine the interactivity of the Internet with old-school television viewing.

The technology colossus behind said that Toyota, Unilever, and Samsung Mobile USA are developing campaigns tailored for "NUads" that will be rolled out at in three months or so.

"NUads marks the beginning of a new era for TV advertising," said Xbox Live entertainment and advertising general manager Ross Honey.

"It delivers the one thing traditional TV advertising is missing - engagement."

Viewers of NUads can provide feedback, such as taking surveys or answering questions, using button-and-toggle controllers or motion or capabilities of Kinect accessories for Xbox 360 consoles.

Advertisers get the potentially insightful data, plus generalized demographic information about respondents.

"We developed NUads to breathe new life into the standard 30-second spot," Honey said. "With NUads, brands can get real-time feedback from audiences, making TV advertising actionable for the first time."

Microsoft expected to charge premium prices for the Internet age . Global revenue from television advertising this year will top $187 billion and climb in the years ahead, according to market trackers.

Microsoft this month stepped up its quest to be at the heart of home entertainment by syncing to smartphones and tablets while adding more blockbuster content.

Microsoft unveiled Xbox SmartGlass software for linking the world's leading consoles to iPhones, iPads, Android-powered gadgets and, of course, devices powered by the firm's new Windows 8 operating system.

SmartGlass capitalizes on the growing popularity of using Xbox Live to stream movies, music and other entertainment from the Internet.

The application lets people start watching a film on a tablet and then easily switch to home television screens without breaking continuity, a demonstration showed.

After a film routes to a television, the tablet automatically begins displaying supplementary information about actors or other topics related to the movie being watched.

Explore further: Ex-Apple chief plans mobile phone for India

add to favorites email to friend print save as pdf

Related Stories

Amazon streams video to Xbox 360 consoles

May 30, 2012

Online retail powerhouse Amazon.com on Tuesday announced a collaboration with Microsoft to begin streaming films and television shows to Xbox 360 videogame consoles.

Microsoft adds voice search to Xbox Live

Dec 05, 2011

Microsoft on Monday began adding voice search to Xbox Live as it continues to transform its videogame consoles into hubs for online entertainment in digital age living rooms.

Microsoft brings TV content to the Xbox

Oct 05, 2011

(AP) -- Owners of the Xbox 360 will soon be able to watch a broad breadth of TV shows and other content through their gaming consoles - though most of that won't be free.

Recommended for you

Ex-Apple chief plans mobile phone for India

16 hours ago

Former Apple chief executive John Sculley, whose marketing skills helped bring the personal computer to desktops worldwide, says he plans to launch a mobile phone in India to exploit its still largely untapped ...

Airbnb rental site raises $450 mn

Apr 19, 2014

Online lodging listings website Airbnb inked a $450 million funding deal with investors led by TPG, a source close to the matter said Friday.

US venture investments highest since 2001 (Update)

Apr 18, 2014

Funding for U.S. startup companies soared 57 percent in the first quarter to a level not seen since 2001, as venture capitalists piled more money into a growing number of deals, according to a report due out Friday.

User comments : 0

More news stories

Ex-Apple chief plans mobile phone for India

Former Apple chief executive John Sculley, whose marketing skills helped bring the personal computer to desktops worldwide, says he plans to launch a mobile phone in India to exploit its still largely untapped ...

A homemade solar lamp for developing countries

(Phys.org) —The solar lamp developed by the start-up LEDsafari is a more effective, safer, and less expensive form of illumination than the traditional oil lamp currently used by more than one billion people ...

NASA's space station Robonaut finally getting legs

Robonaut, the first out-of-this-world humanoid, is finally getting its space legs. For three years, Robonaut has had to manage from the waist up. This new pair of legs means the experimental robot—now stuck ...