Microsoft tablet to have little impact in 2012: analyst

June 20, 2012
Microsoft's Executive Officer Steve Ballmer introduces Microsoft's new tablet 'Surface' during the press conference in Milky Studios on June 18, in Hollywood, California. Even with its highly publicized launch of a new tablet computer, Microsoft is expected to have little impact this year on the fast-growing market, a research firm said Wednesday.

Even with its highly publicized launch of a new tablet computer, Microsoft is expected to have little impact this year on the fast-growing market, a research firm said Wednesday.

ABI Research expects Windows 7, Windows 8 and Windows RT-based tablets to account for only 1.3 percent of 2012 global shipments.

This is because there is a dearth of products using the existing Windows 7 operating system and the new Windows RT and Windows 8 operating systems are likely to hit the market in October.

Microsoft, which has been largely absent from the dominated by Apple's , said this week it would launch its own branded tablet his year called Surface. But many details and pricing were not revealed.

"The obvious 'low hanging' market opportunity for Microsoft's Surface tablets is with business buyers that have an installed base of Windows PCs," ABI said.

"Microsoft may face an uphill battle by throwing its hat into the mobile computing tablet ring."

Microsoft chief executive described the iPad challenger -- complete with a built-in stand and ultra thin covers-cum-keyboards in a range of colors -- as a tablet that "works and plays."

The Surface features a flip-out rear "kickstand" to prop it up like a picture frame and can be combined with a 3mm-thick Touch Cover that, when opened, acts as a keypad so tablets could be switched into "desktop" mode.

Explore further: Microsoft to release a tablet OS in 2012

Related Stories

Microsoft to release a tablet OS in 2012

March 4, 2011

(PhysOrg.com) -- Microsoft has finally decided to join the tablet OS market. Following in the grand tradition of Kinect (motion controls for video games, which came out after the Nintendo Wii sported them) and Zune (MP3 players, ...

Rumor: Microsoft to possibly release a Windows 8 tablet

June 8, 2011

(PhysOrg.com) -- Rumors are circulating around that Microsoft may be bringing a Windows 8 tablet to consumers in 2012. Reporters over at Digitimes have been theorizing, based on information from a chip-supplier, that the ...

Microsoft CEO sees Windows as key to growth plan

September 14, 2011

(AP) -- Microsoft CEO Steve Ballmer expects the Windows operating system to be "front and center" in the software maker's growth strategy despite a recent slowdown in personal computer sales.

Samsung unveils computers running on Windows 8

June 5, 2012

South Korea's Samsung Electronics unveiled notebook and tablet computers running on Windows 8 Tuesday, the latest firm to showcase products that use Microsoft's eagerly-awaited new operating system.

Microsoft shows off Windows 8 for smartphones

June 20, 2012

Microsoft on Wednesday ramped up its push to regain ground in the precious mobile computing market by giving developers a "sneak peek" at new Windows software for smartphones.

Recommended for you

Team develops targeted drug delivery to lung

September 2, 2015

Researchers from Columbia Engineering and Columbia University Medical Center (CUMC) have developed a new method that can target delivery of very small volumes of drugs into the lung. Their approach, in which micro-liters ...

Not another new phone! But Nextbit's Robin is smarter

September 2, 2015

San Francisco-based Nextbit wants you to meet Robin, which they consider as the smarter smartphone. Their premise is that no one is making a smart smartphone; when you get so big it's hard to see the forest through the trees. ...

Team creates functional ultrathin solar cells

August 27, 2015

(Phys.org)—A team of researchers with Johannes Kepler University Linz in Austria has developed an ultrathin solar cell for use in lightweight and flexible applications. In their paper published in the journal Nature Materials, ...

Magnetic fields provide a new way to communicate wirelessly

September 1, 2015

Electrical engineers at the University of California, San Diego demonstrated a new wireless communication technique that works by sending magnetic signals through the human body. The new technology could offer a lower power ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.