Microsoft stirs buzz on possible iPad challenger (Update)

Jun 18, 2012
The Microsoft logo is seen at the XBOX 360 booth at the Electronic Entertainment Expo on June 7, 2011 in Los Angeles, California. Microsoft has set the tech world buzzing with a mysterious announcement Monday which sparked speculation that the software giant may be developing a product to challenge the Apple iPad.

Microsoft kept the tech world buzzing Monday ahead of a mysterious announcement which has fueled speculation the software giant may unveil a product to challenge the Apple iPad.

The venue for the invite-only announcement, shrouded in secrecy reminiscent of tech mega rival Apple's media-frenzied unveilings, was disclosed to participants only hours before the event itself.

Journalists -- who last week received an invitation teasingly telling them "This will be a major Microsoft announcement -- you will not want to miss it" -- were told to turn up at the Milk Studios, in downtown Hollywood.

The Milk Studios website describes it as "one of the world's premiere photography studios, (which) stands at the crossroads of fashion, photography, art and media" -- although it was unclear what link it has with Microsoft.

The Hollywood location has fueled speculation that the announcement could involve entertainment industry content.

But beyond the venue there were still few concrete details of what was in store at the 3:30 pm. (2230 GMT) event, which has triggered an array of reports, some contradictory.

Last week, the entertainment website The Wrap said it had learned Microsoft would unveil its own branded tablet powered by Windows in a head-on challenge to Apple.

Technology news site TechCrunch said the announcement would not involve a device with the upcoming Microsoft 8 operating system, but a co-branded tablet with Barnes & Noble, the struggling bookseller and maker of the Nook tablet.

The device, according to TechCrunch, could allow consumers to link to the Microsoft Xbox 360 gaming console for streaming movies and other entertainment.

Microsoft in April announced a $300 million investment in a new Barnes & Noble subsidiary which includes the Nook business.

But the business website Benzinga said Barnes & Noble indicated it was not part of the Microsoft announcement.

The brokerage firm Canaccord said "sources close to the matter" indicate Microsoft would unveil a tablet running the next version of Windows under its own brand, departing from its strategy of partnering with computer makers.

"Microsoft has been working with computer makers in the production of the tablets, looking to win share of the tablet market from the dominant iPad," the brokerage said in a note to clients.

Some others speculated Microsoft might announce a deal to buy online video service Hulu and weave it into the Xbox Live online entertainment service linked to the Redmond, Washington-based company's leading Xbox 360 videogame consoles.

The fact that the press event will be held at a yet-to-be disclosed venue in Los Angeles hinted heavily that entertainment industry content would be in the spotlight.

"It's in L.A., so they are going to talk about media," said independent Silicon Valley analyst Rob Enderle.

"It could be about hardware, but after the Kin failure and the Zune failure I can't picture the person at Microsoft who has the balls to pitch a Microsoft tablet."

Kin was a youth-oriented mobile phone from Microsoft that was pulled from the market after just weeks, while Zune was the longtime Apple rival's now-abandoned MP3 device that unsuccessfully challenged the iPod.

Some analysts were speculating about an early release of Windows RT, the Microsoft operating system to power tablets or other mobile devices running on ARM chips, which allow mobile devices to run more efficiently.

Microsoft earlier this month stepped up its quest to be at the heart of home entertainment by syncing Xbox 360 videogame consoles to smartphones and tablets while adding more blockbuster content.

Microsoft has mixed record in hardware

Microsoft, which built its fortune by specializing in software and leaving the job of making computers or other devices to partners, has had mixed results from its hardware ventures.

The Redmond, Washington-based technology colossus has stamped its brand on personal computer keyboards, headsets, speakers, webcams and mouse controllers.

Microsoft has occasionally weighed in with more significant hardware when it appeared as though rivals are running away with the market.

The company's most successful effort in devices has been its Xbox gaming console, in contrast to failed music player known as Zune.

The Xbox videogame console by Microsoft made its debut in November of 2001 to take on Sony PlayStation systems in a battle for people's living rooms.

The current generation Xbox 360 console dominates the market. Microsoft has been building on the array of films, games, music and other digital content available in an Xbox Live online service to make the consoles home entertainment hubs.

Microsoft this month unveiled a SmartGlass application that developers can use to synch iPads or other tablet computers to Xbox 360 consoles.

Zune handheld digital media players were released in late 2006 in a Microsoft challenge to Apple's culture-changing iPod devices.

Microsoft discontinued Zune hardware last year. Microsoft continues to operate its Zune service offering online music, films and other entertainment content, weaving it into the offerings available on Internet-linked Xbox 360 videogame consoles.

Explore further: HP sales inch up while profit drops

add to favorites email to friend print save as pdf

Related Stories

Microsoft might talk tablets and TV on Monday

Jun 15, 2012

Microsoft promised to make a "major" announcement on Monday that started the Internet buzzing with talk that it would involve taking on Apple iPad with tablets running on Windows software.

Rumor: Microsoft to possibly release a Windows 8 tablet

Jun 08, 2011

(PhysOrg.com) -- Rumors are circulating around that Microsoft may be bringing a Windows 8 tablet to consumers in 2012. Reporters over at Digitimes have been theorizing, based on information from a chip-supplier, ...

Microsoft pulls plug on Zune

Oct 04, 2011

Microsoft is quietly pulling the plug on its Zune digital media player, its would-be rival to Apple's iPod.

Microsoft CEO sees Windows as key to growth plan

Sep 14, 2011

(AP) -- Microsoft CEO Steve Ballmer expects the Windows operating system to be "front and center" in the software maker's growth strategy despite a recent slowdown in personal computer sales.

Recommended for you

HP sales inch up while profit drops

1 hour ago

Hewlett-Packard on Wednesday reported that its quarterly revenue was nudged up by improved computer sales, but its profit dropped as the veteran technology firm tried to renew its momentum.

Restaurants experimenting with pay-in-advance tickets

4 hours ago

With restaurant patrons increasingly jumping on the Internet to make reservations, some high-end eateries here and across the country are adding a new tech wrinkle: having their clientele pay for their meal in advance using ...

Chip maker Infineon to buy California firm for $3B (Update)

6 hours ago

German chip maker Infineon Technologies AG says it has agreed to pay $3 billion in cash for California-based semiconductor firm International Rectifier, which produces power-management components used in everything from cars ...

User comments : 0