US Internet advertising spending hits $8.4B in 1Q

Jun 11, 2012

(AP) — An advertising industry group says revenue from Internet advertising in the U.S. hit $8.4 billion in the first three months of the year.

That's the highest for the first quarter, up 15 percent from $7.3 billion in the same period last year.

The record for any quarter is $9 billion in the final three months of 2011.

Record-setting numbers are a common occurrence, as more advertisers turn to websites and mobile apps, where they can target their pitches more precisely than traditional channels.

The Interactive Bureau, an industry group, conducted the quarterly study with PricewaterhouseCoopers.

The group did not break down the figures, but typically the bulk of the spending comes from text-based ads that are sold by Google Inc. and other companies. These ads are targeted to search terms and other keywords.

Explore further: Yahoo profit surges on Alibaba divestment, mobile

not rated yet
add to favorites email to friend print save as pdf

Related Stories

Online ad revenue up 2.6 pct in 4Q to $6.3 bln

Apr 08, 2010

(AP) -- Online advertising revenue grew by 2.6 percent in the fourth quarter, the first year-over-year increase in more than 12 months as companies became more comfortable with spending on marketing, according to report ...

Facebook top publisher of display ads: comScore

May 13, 2010

Facebook has passed Yahoo! to become the top US publisher of display ads on the Web, another milestone for the fast-growing social network, according to figures released on Thursday.

Web ad revenue grew in 4Q but slower than in past

Mar 30, 2009

(AP) -- U.S. Internet advertising revenue climbed in the fourth quarter in spite of the poor economy, but the growth rate was sluggish compared to previous years, according to an analysis released Monday.

Facebook to pass Yahoo! in display ad revenue

Jun 20, 2011

Facebook is on track to pass Yahoo! in US display advertising revenue this year while Google will also gain market share, according to a forecast published on Monday by digital marketing firm eMarketer.

Recommended for you

Turner channels removed from Dish amid pact spat

7 hours ago

Channels such as Cartoon Network and CNN are no longer part of Dish's programming lineup as a deadline has passed for the satellite TV provider and Turner Broadcasting to renew their distribution agreement.

Verizon reports higher 3Q net income, revenue

8 hours ago

Verizon Communications Inc. on Tuesday reported higher net income and revenue in its third quarter, helped by strong wireless subscriber growth and demand for its high-speed FiOS Internet services.

Amazon, Simon & Schuster sign book retail deal

16 hours ago

Amazon has reached a deal with American book publisher Simon & Schuster, the companies said, though the e-commerce giant remains at loggerheads with France's Hachette over e-book pricing.

User comments : 0