Hologram developers raise real cash for virtual stars

June 11, 2012
A hologram of deceased rapper Tupac Shakur performs onstage during the 2012 Coachella Valley Music & Arts Festival in April 2012 in Indio, California. Digital Domain Media Group, creators of the hologram, said Monday it has raised $10.5 million to help build a roster of virtual stars.

Digital Domain Media Group, creators of a Tupac Shakur hologram that rocked this year's Coachella festival, said Monday it has raised $10.5 million to help build a roster of virtual stars.

In a statement, Digital Domain -- listed on the -- said it has sold a blend of and warrants "to a select group of " whom it did not identify.

"This additional funding will enable us to move ahead rapidly with the great opportunities presented by our new virtual performer business," said chief executive John Textor.

It will also help cover the costs of a virtual Elvis Presley as envisioned under a deal announced last week with CORE Media Group, which owns the image rights to the late king of rock 'n' roll, Textor added.

Digital Domain, best known for computer-generated cinema graphics, developed the life-like of slain rapper Shakur that appeared with Snoop Dogg and Dr Dre at the Coachella festival in southern California in April.

Last week the Hollywood Reporter, a trade journal, reported that another technology company, Digicon Media, is working on a virtual Marilyn Monroe that would headline a series of concerts later this year.

Explore further: Data Domain Files IPO, Cuts Deal with Quantum

Related Stories

Former AOL head to run News Corp. digital

April 1, 2009

Jonathan Miller, a former head of Time Warner online unit AOL, was named by News Corp. chairman Rupert Murdoch on Wednesday to oversee MySpace and other digital businesses at the media giant.

Kodak restructures amid bankruptcy battle

January 10, 2012

US photography giant Eastman Kodak, fighting to keep bankruptcy at bay, announced Tuesday a major restructuring to speed up its transformation into a digital company.

NY Times profit soars on asset sales

April 19, 2012

The New York Times Co. said Thursday that first-quarter profit jumped sevenfold, boosted largely by the sale of its regional newspapers and shares in a New England sports group.

Recommended for you

On soft ground? Tread lightly to stay fast

October 8, 2015

These findings, reported today, Friday 9th October, in the journal Bioinspiration & Biomechanics, offer a new insight into how animals respond to different terrain, and how robots can learn from them.

1 comment

Adjust slider to filter visible comments by rank

Display comments: newest first

1 / 5 (1) Jun 11, 2012
Heres another group of workers that technology is making obsolete. Why should directors work with finicky, unpredictable human actors when they could employ recreations of former stars? Why wait for Axl to show up when entrepreneurs could just rent his much younger and much slimmer hologram? Axl would probably prefer this anyways.

Movies are all fiction anyway. Why should the actors themselves be real?

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.