Hologram developers raise real cash for virtual stars

Jun 11, 2012
A hologram of deceased rapper Tupac Shakur performs onstage during the 2012 Coachella Valley Music & Arts Festival in April 2012 in Indio, California. Digital Domain Media Group, creators of the hologram, said Monday it has raised $10.5 million to help build a roster of virtual stars.

Digital Domain Media Group, creators of a Tupac Shakur hologram that rocked this year's Coachella festival, said Monday it has raised $10.5 million to help build a roster of virtual stars.

In a statement, Digital Domain -- listed on the -- said it has sold a blend of and warrants "to a select group of " whom it did not identify.

"This additional funding will enable us to move ahead rapidly with the great opportunities presented by our new virtual performer business," said chief executive John Textor.

It will also help cover the costs of a virtual Elvis Presley as envisioned under a deal announced last week with CORE Media Group, which owns the image rights to the late king of rock 'n' roll, Textor added.

Digital Domain, best known for computer-generated cinema graphics, developed the life-like of slain rapper Shakur that appeared with Snoop Dogg and Dr Dre at the Coachella festival in southern California in April.

Last week the Hollywood Reporter, a trade journal, reported that another technology company, Digicon Media, is working on a virtual Marilyn Monroe that would headline a series of concerts later this year.

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User comments : 1

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TheGhostofOtto1923
1 / 5 (1) Jun 11, 2012
Heres another group of workers that technology is making obsolete. Why should directors work with finicky, unpredictable human actors when they could employ recreations of former stars? Why wait for Axl to show up when entrepreneurs could just rent his much younger and much slimmer hologram? Axl would probably prefer this anyways.

Movies are all fiction anyway. Why should the actors themselves be real?
http://www.youtub...N3PD_ymQ
http://www.youtub...pp_video

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