Facebook's growth rate is slowing: WSJ

Jun 11, 2012

(AP) — Facebook's growth appears to be slowing, particularly in the U.S., according to a report in the Wall Street Journal.

Unique U.S. visitors to the wildly popular social media site rose 5 percent in April to 158 million, according to data attributed to comScore. ComScore confirmed the data.

That's the slowest growth rate since comScore started tracking data in 2008.

spent more than six hours a month on the site in April, up 16 percent from the prior year. Still, that's a slower than the 23 percent increase in 2011, according to comScore data cited in the report.

went public on May 18 in a widely anticipated market debut. But the stock price has slid since then. Facebook's stock was up about 2 percent to $27.65 on Monday afternoon.

Investors are concerned about Facebook's ability to keep increasing revenue and make money from its growing mobile audience. Meanwhile, many analysts hold positive long-term ratings on the stock.

The company has been rolling out new offerings for mobile users, including apps for taking photos, messaging and for managing business brand pages.

It is also unveiling an app center to allow users to find Facebook-related games and other applications more easily.

Facebook Inc., based in Menlo Park, California, has nearly a billion users worldwide.

On Tuesday, comScore will publish a report measuring the effectiveness of advertising on Facebook. The report, previewed on a comScore blog post last week, also looks at other things brands do to promote themselves on Facebook beyond paid advertising. Such "earned media" can include Facebook users sharing a post about the brand.

Explore further: Ex-Qualcomm exec pleads guilty to insider trading

4 /5 (2 votes)
add to favorites email to friend print save as pdf

Related Stories

LinkedIn passes Myspace in US traffic: comScore

Jul 09, 2011

LinkedIn leapfrogged Myspace in June to become the second-largest social network in the United States in terms of traffic behind Facebook, tracking firm comScore reported Friday.

Facebook gets big slice of online display ad pie

May 04, 2011

Facebook served up nearly a third of the 1.11 trillion display ads delivered to US Internet users in the first three months of this year, industry tracker comScore said on Wednesday.

Recommended for you

Apple's fiscal 3Q earnings top analyst forecasts

1 hour ago

Apple's growth prospects are looking brighter as anticipation builds for the upcoming release of the next iPhone, a model that is expected to cater to consumers yearning for a bigger screen.

Verizon 2Q profit rises 93 percent

8 hours ago

Verizon reported Tuesday that its second-quarter earnings nearly doubled after it secured full ownership of Verizon Wireless.

Ex-Qualcomm exec pleads guilty to insider trading

Jul 21, 2014

A former high-ranking executive of US computer chip giant Qualcomm pleaded guilty Monday to insider trading charges, including trades on a 2011 deal for Atheros Communications, officials said.

User comments : 0