Augmented reality browser Junaio has new look

Jun 21, 2012 by Nancy Owano report

(Phys.org) -- The new version of the augmented reality (AR) browser Junaio launched this week with more promise of easy immersive browsing with mobile devices. The idea is to merge via smartphone the vastness of the Internet into the real world, or to browse the world as one does the Internet. Metaio, the company behind Junaio, says the new release represents “the most advanced AR browser and open development platform.” The browser is designed to bring AR into the everyday world of experiences such as gaming, finding buildings, ordering off a restaurant menu, and walking in the right direction to the subway. Junaio was first released back in 2009 and has built up adoption among smartphone users and developers. Junaio uses have included scanning Quick Response (QR) codes, navigating environments, and discovering augmented content in print.

The Junaio release is said to be available for iOS and Android devices, but, in the case of Android, has some limitations. Junaio is disabled on the HTC Hero, Magic, Wildfire and Tatoo. The key user feature in the new update is an improved user interface, with a menu that is easy to navigate. A person can at startup start scanning targets, codes, and content. The initial menu has pared down functions to viewing content in the viewfinder; searching for channel-specific content; and scanning QR codes or signs.

This video is not supported by your browser at this time.

The browser is an open platform for smaller AR apps coded by independent developers. As such, the relaunch is positioned as news for developers as well. The new release includes support for HTML5 and JavaScript, designed to give developers additional tools.The company says it has over 10,000 active content developers building on top of Junaio’s API.

Analysts are generally enthused over the future of AR, which is a likely motivator for developers. Gartner finds augmented reality as one of the Top 10 strategic information technologies. Juniper forecasts that AR industry revenue will be driven by AR games, and will reach $1.5 billion by 2015. Metaio is no stranger to the AR marketplace. Founded in 2003, with offices in Munich and San Francisco, it calls itself the world leader in solutions. Junaio’s success is attributed to the way it taps GPS, image recognition, visual search and other AR elements and merges them all. The company claims that over 10 million consumers use its AR-technology.

“Mobile users should be able to browse life like the Web,” says Trak Lord, head of US Marketing & Media Relations for Metaio. “This latest version of Junaio is the first major step to making that a reality.”

Explore further: Microsoft expands ad-free Bing search for schools

More information: www.junaio.com/

Related Stories

Augmented reality apps have some work to do

Aug 23, 2011

Imagine if you could wander the streets of a new city and get monuments and shops to reveal detailed information about themselves in a speech balloon. Like in a cartoon.

Augmented Reality: Science Fiction or Reality? (w/ Video)

Jul 07, 2009

(PhysOrg.com) -- Computer graphics have come a long way since the birth of Atari Games over 30 years ago. Today, computer graphics seem very real and some day researchers will pull graphics out of your television ...

Recommended for you

Review: 'Hearthstone' card game is the real deal

6 hours ago

Video game publishers don't take many risks with their most popular franchises. You know exactly what you are going to get from a new "Call of Duty" or "Madden NFL" game—it will probably be pretty good, ...

Microsoft expands ad-free Bing search for schools

Apr 23, 2014

Microsoft is expanding a program that gives schools the ability to prevent ads from appearing in search results when they use its Bing search engine. The program, launched in a pilot program earlier this year, is now available ...

Growing app industry has developers racing to keep up

Apr 20, 2014

Smartphone application developers say they are challenged by the glut of apps as well as the need to update their software to keep up with evolving phone technology, making creative pricing strategies essential to finding ...

Android gains in US, basic phones almost extinct

Apr 18, 2014

The Google Android platform grabbed the majority of mobile phones in the US market in early 2014, as consumers all but abandoned non-smartphone handsets, a survey showed Friday.

User comments : 2

Adjust slider to filter visible comments by rank

Display comments: newest first

SoylentGrin
5 / 5 (2) Jun 21, 2012
I want to combine technologies like this with Google Glass, and turn real life into a video game. List current quests on your HUD, link it to real world data. Get points for doing laundry and shopping!
Have a first person shooter with your friends with the computer acting as arbiter instead of "Nuh uh!" The graphics would be almost life like.
DaFranker
5 / 5 (2) Jun 21, 2012
[...] The graphics would be almost life like.

Hah! I c wut u did thar.

More news stories

Facebook buys fitness app Moves

Facebook has bought the fitness app Moves, which helps users monitor daily physical activity and their calorie counts on a smartphone.

Autism Genome Project delivers genetic discovery

A new study from investigators with the Autism Genome Project, the world's largest research project on identifying genes associated with risk for autism, has found that the comprehensive use of copy number variant (CNV) genetic ...

Study links California drought to global warming

While researchers have sometimes connected weather extremes to man-made global warming, usually it is not done in real time. Now a study is asserting a link between climate change and both the intensifying California drought ...