Apple courts developers vital to its popularity

Jun 10, 2012 by Glenn Chapman
Former Apple CEO Steve Jobs delivers the keynote address at the 2011 Apple World Wide Developers Conference at the Moscone Center in San Francisco, California. Apple will spotlight next-generation software for its coveted gadgets as it kicks off its annual gathering of developers whose applications are vital to the company's success.

Apple on Monday will spotlight next-generation software for its coveted gadgets as it kicks off its annual gathering of developers whose applications are vital to the company's success.

The Internet buzzed with rumors about what the notoriously secretive maker of , iPhones, , and Macintosh computers will unveil at a keynote event marking the start of the five-day Worldwide Developers Conference (WWDC).

Analysts did not expect to unveil any new devices, believing it will opt instead to focus on improvements to and opportunities for developers to make even better "apps."

"What keeps people allegiant to and excited about their iPhones and iPads are all the new apps that are available," said Forrester analyst Charles Golvin.

"Appealing to the developers and continuing to enrich the set of tools and capabilities they have to build great new apps or enhance existing apps is absolutely critical."

WWDC comes less than two weeks before Google's annual developers conference, which will be held in the same downtown San Francisco conference center.

"It is a back and forth between Apple and Google in a battle for hearts and minds of developers; to be their priority," Golvin said.

"What Apple wants is for them to only develop for iOS," he continued. "That is not realistic, but they can try to make sure all the exciting new things come to iPad and first and maybe get to the Android, and Google wants the opposite."

Google-backed Android software for mobile devices is the world's leading smartphone platform and seen as the only formidable adversary for Apple.

Banners for iOS 6, the next generation operating system for Apple , were on display in the conference venue during the weekend.

Analysts suspected iOS upgrades to include improving and maybe even extending Siri virtual assistant capabilities that were a hit after being introduced in the iPhone 4S.

Apple is expected to introduce its own mapping program to replace Google Maps software that had been pre-installed on iPhones.

In apparent anticipation of the move, Google last week unveiled a revamped maps program that allows mobile users to use the service without an Internet connection.

The service, which will be available soon on devices, allows users to select an area and save a local map which can be viewed when a user does not have a data connection.

Attendees mingle during the 2011 Apple World Wide Developers Conference at the Moscone Center in San Francisco, California. Apple will spotlight next-generation software for its coveted gadgets as it kicks off its annual gathering of developers whose applications are vital to the company's success.

Google Maps could still be downloaded and used on iPhones.

Apple would in theory be able to tie its mapping service to the Siri voice-directed personal assistant, which could supplant Google in searching for businesses.

"If Apple does a great job (on its maps program) then we will see some substitution and may impact Google search on the iPhone," said Opus Research analyst Greg Sterling.

Apple will also give developers the latest news about the new Mountain Lion operating system for . Apple is expected to show off revamped MacBook laptop computers power by Intel Ivy Bridge chips.

"My opinion is that we will definitely hear an update on Mountain lion and we almost certainly will hear about iOS 6 with whizzy new mapping technology that is going to replace Maps," Golvin said.

"And the Macbook line hasn't been refreshed for a while," he continued. "The big question is are we going to hear anything about Apple TV."

Apple chief executive Tim Cook said recently that the company was putting a lot of energy into its Apple TV boxes for streaming Internet content to television screens.

Apple long played the product off as "a hobby" but is believed to be trying to duplicate its success in tablet and smartphone markets in living rooms.

"If they are going to push Apple TV from a hobby to something with full-force Apple marketing, I think they will do that in a separate event dedicated entirely to that," Golvin said.

Explore further: BofA to refund Apple Pay customers charged twice

add to favorites email to friend print save as pdf

Related Stories

Hot Apple developers rally gets June 11 keynote

May 29, 2012

A sold-out Apple gathering devoted to tailoring programs for the company's coveted gadgets will kick off in San Francisco on June 11 with a keynote presentation by top executives.

Apple sets new operating systems for iPhone, Mac

Mar 28, 2011

Apple said Monday that it will unveil the next generation operating systems for the iPhone and the Macintosh computer at its Worldwide Developers Conference in San Francisco in June.

Apple to nix apps that tip off drunk drivers

Jun 09, 2011

(AP) -- After pressure from four U.S. senators, Apple Inc. has said it will start rejecting iPhone applications that tip drivers off about police checkpoints for drunken driving.

Senator calls for smartphone app privacy policies

May 25, 2011

(AP) -- A key member of the Senate Judiciary Committee is challenging Apple Inc. and Google Inc. to require all developers that make apps for their mobile devices to adopt formal privacy policies.

Recommended for you

A blue Christmas for Amazon?

20 minutes ago

It might be a blue Christmas for Amazon. The world's largest retailer gave a disappointing forecast for the crucial holiday quarter. The company also reported a wider loss than analysts expected for the third ...

US tech firm fined for underpaying Indian workers

1 hour ago

A Silicon Valley company is paying more than $43,000 in back wages and penalties after labor regulators found eight employees brought from India were grossly underpaid and overworked while assigned to a special project in ...

Comcast wins more Internet customers, ad sales up

5 hours ago

Comcast Corp.'s third-quarter net income jumped 50 percent in the third quarter, helped by a one-time tax settlement, growth in Internet subscribers and fewer defectors from its cable service.

Netflix to stream new online TV series, 'Bloodline'

5 hours ago

Fresh from commercial and critical success with hit shows "House of Cards" and "Orange is the New Black," Netflix on Thursday announced a new online series, "Bloodline," set for release in March.

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

alfie_null
1 / 5 (1) Jun 10, 2012
xcode is free, and a relatively painless install. It does, however, require an Apple platform.