Struggling RIM announces new executive hires

May 08, 2012 By ROB GILLIES , Associated Press

(AP) -- BlackBerry maker Research in Motion has hired two new senior executives as it faces its most difficult period in its history.

RIM said Monday that Frank Boulben will be the new chief marketing officer, a job RIM's new CEO says is critically important. Boulben served as executive vice president of strategy and marketing at LightSquared, a struggling wireless company.

Kristian Tear is the new chief operating officer. Tear served as executive vice president of Sony Mobile Communications, another struggling technology company.

Americans are abandoning their BlackBerrys for flashier touch-screen phones such as Apple's and models that run Google's Android software. Analysts say RIM's futures depends on their new operating platform due out later this year, although many say it may come too late.

Explore further: India on tap as first market for Microsoft Lumia 535

not rated yet
add to favorites email to friend print save as pdf

Related Stories

RIM releases belated new PlayBook software

Feb 21, 2012

Research In Motion released a free upgraded operating system for its struggling Playbook computer tablet on Tuesday, almost a year later than it first said it would.

RIM cutting 2,000 jobs, COO retiring

Jul 25, 2011

BlackBerry maker Research In Motion (RIM) announced Monday it was cutting 2,000 jobs and that its ailing chief operating officer planned to retire.

BlackBerry maker's CEO: No drastic change needed

Jan 23, 2012

The new chief executive of Research in Motion said Monday that drastic change is not needed, even as the once iconic maker of the BlackBerry smartphone confronts the most difficult period in its history.

Recommended for you

Netflix sues Yahoo CIO for alleged kickbacks

8 hours ago

Netflix is suing a former company vice president who is now chief information officer at Yahoo, accusing him of receiving money from vendors he hired to work with the video streaming company.

BlackBerry courts iPhone users with cash

Nov 25, 2014

Canadian smartphone maker BlackBerry is wooing Apple customers with a cash offer for trade-ins of iPhones for its new square-screened, keyboard-equipped Passport.

HP earnings show continued struggle

Nov 25, 2014

Venerable tech giant Hewlett-Packard has been struggling for three years to turn its business around. Its latest earnings show it still has more work ahead.

User comments : 2

Adjust slider to filter visible comments by rank

Display comments: newest first

COCO
not rated yet May 10, 2012
hope the can bring the run of their former companies. Who hires clowns like this? StrugglersRus? A wee touch of customer service may help but like said it is likely too late.
Vendicar_Decarian
5 / 5 (1) May 10, 2012
Rim has to give people a reason for purchasing one of their products.

So far they have not done so, and I see no way for them to do so.

In an environment where all competing products are essentially identical there can be no compelling reason to select one over another.

Ultimately China wins the smart phone market because that is where they are made.

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.