Struggling RIM announces new executive hires

May 08, 2012 By ROB GILLIES , Associated Press

(AP) -- BlackBerry maker Research in Motion has hired two new senior executives as it faces its most difficult period in its history.

RIM said Monday that Frank Boulben will be the new chief marketing officer, a job RIM's new CEO says is critically important. Boulben served as executive vice president of strategy and marketing at LightSquared, a struggling wireless company.

Kristian Tear is the new chief operating officer. Tear served as executive vice president of Sony Mobile Communications, another struggling technology company.

Americans are abandoning their BlackBerrys for flashier touch-screen phones such as Apple's and models that run Google's Android software. Analysts say RIM's futures depends on their new operating platform due out later this year, although many say it may come too late.

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COCO
not rated yet May 10, 2012
hope the can bring the run of their former companies. Who hires clowns like this? StrugglersRus? A wee touch of customer service may help but like said it is likely too late.
Vendicar_Decarian
5 / 5 (1) May 10, 2012
Rim has to give people a reason for purchasing one of their products.

So far they have not done so, and I see no way for them to do so.

In an environment where all competing products are essentially identical there can be no compelling reason to select one over another.

Ultimately China wins the smart phone market because that is where they are made.