Samsung unveils ultra high-end TV

May 10, 2012
Visitors look at Samsung Electronics' new TVs that uses organic light-emitting diode (OLED) technology at the company's office in southern Seoul. OLED display produces brighter and more vivid images than flat-screen panels, Samsung said.

South Korea's Samsung Electronics on Thursday unveiled its new-generation premium television as global manufacturers seek to drive slowing sales with lucrative models.

The world's top will start selling the 55-inch (140 cm) model, which features advanced , in Korea in the second half of the year, said Kim Hyun-Suk, the head of Samsung's TV unit.

The ultra-thin television has an organic (OLED) display that produces brighter and more vivid images than flat-screen panels, Samsung said in a statement after showing off the TV at it headquarters at a news briefing.

OLED, now used in mobile devices such as smartphones, is seen as a next-generation technology after the current LCD or light emitting diode (LED) displays.

"This... will be the premium of the premium TVs," Kim told reporters.

It will cost at least 10.8 million won ($9,450) in , more than double the price of current high-end sets.

The model will go on sale in the United States and Europe after its domestic debut, Kim said without elaborating on dates.

Samsung is "carefully studying" the timing of the launch ahead of this summer's London Olympics, Kim said. TV sales generally boom ahead of major sporting events.

But he said it would take two or three years for OLED TVs to become mainstream.

The company will increase production of various types of TV with 55-inch screens or larger in a bid to dominate the premium market, Samsung said.

Research firm NPD DisplaySearch this week forecast global TV shipments this year will remain flat amid slowing demand from Europe and Japan.

It said global manufacturers are rolling out more TVs with large screens to drive up growth, lifting the average size to almost 35 inches in 2012 from less than 30 inches four years ago.

Explore further: Google challenges nonprofits on ideas to use Glass

add to favorites email to friend print save as pdf

Related Stories

Samsung says to sell 25 mln 'smart TVs' this year

Feb 08, 2012

South Korea's Samsung Electronics said on Wednesday it plans to sell more than 25 million "smart TVs" this year as it tries to capture the emerging Internet TV market eyed by competitors including Apple.

Sony quits organic-screen TV business

Jan 09, 2012

Sony Corp. has discontinued production of TV sets with organic electroluminescence (EL) display panels, widely seen as the mainstream panel to be used in next-generation flat-screen TVs, it was learned Saturday.

SKorean TV giants tout differing technologies

Sep 06, 2009

The world's top two makers of flat-panel televisions are stressing the energy-saving virtues of different display technologies in their race to dominate a huge global market.

Samsung to provide 3D TVs to Britain's Virgin Media

Sep 29, 2010

South Korea's Samsung Electronics, the world's largest maker of flat-screen TVs, on Wednesday announced a partnership with Virgin Media to expand its presence in Britain's 3D television market.

Recommended for you

Japan's digital eyes show your emotions for you

Apr 21, 2014

Can't be bothered to show anyone what you're thinking? Then a Japanese scientist has the answer—a pair of digital eyes that can express delight and anger, or even feign boredom.

Review: With Galaxy S5, Samsung proves less can be more

Apr 20, 2014

Samsung Electronics Co. has produced the most formidable rival yet to the iPhone 5S: the Galaxy S5. The device, released over the weekend, is the fifth edition of the company's successful line of Galaxy S ...

Five features an Amazon phone might offer (Update)

Apr 18, 2014

A report this week in The Wall Street Journal that Amazon is planning to release a smartphone has prompted industry analysts and technology blogs to muse about what the device might offer.

User comments : 0

More news stories

US urged to drop India WTO case on solar

Environmentalists Wednesday urged the United States to drop plans to haul India to the WTO to open its solar market, saying the action would hurt the fight against climate change.