Google Chrome heading to iPhone, analysts predict

May 17, 2012 By Salvador Rodriguez

Google Chrome is coming to the iPhone, or at least that's what one group of analysts say.

Macquarie Equities Research on Tuesday sent out an titled "The Browser Wars Part Deux; Google Chrome Browser for iOS is Coming," saying Google's browser, known for its simplicity and quickness, is coming to Apple's iOS for the .

Chrome could arrive on the iPhone as early as this quarter or "very likely" this year, the group said. Tom White, one of the analysts, said there's reason to believe Google is developing the app and may have already even submitted it to Apple for approval for its App Store.

Macquarie said Chrome's move to the iPhone would launch the latest chapter of the so-called browser wars, this time shifting the battlefield to mobile - which people are using more often to access the Web.

Customers don't pay to use browsers, but companies do make money from them. Google and other search engines pay browser companies a percentage of revenue gained from made through browser search bars, which you typically find on the top right corner of browsers.

So for example, if someone searches for "golf clubs," using the Safari browser's search bar and then clicks on an advertised link for "golf clubs," Google has to pay Apple part of the revenue made in that instance.

The same is true of , and White said Macquarie believes Google currently pays 50 percent to 60 percent of revenue made from searches on the mobile version of Safari.

That could be a lot of money Google has to share with its rival, and if Apple were to ever dump Google for Bing, that would be a lot of lost money.

Therefore, White said Google will make the preemptive step to move users from Safari to Chrome and keep more of that search revenue.

The search giant applied the same kind of strategy four years ago when it launched Chrome for the Web.

Back then, Google would pay Microsoft and Mozilla a cut of search revenue for placement on their browsers. Four years later, is the most used browser on desktops, according to w3schools.com, meaning Google gets to keep all the revenue from the most popular browser.

Now, would like to replicate that success on the mobile platform.

Explore further: Android gains in US, basic phones almost extinct

not rated yet
add to favorites email to friend print save as pdf

Related Stories

Google Chrome gets boost with Sony tie-up

Sep 01, 2009

Sony said Tuesday that its Vaio-brand computers sold in the United States would have Google's Chrome as their default Internet browser, boosting the search engine giant's fight against rival Microsoft.

Google runs TV ads to promote Chrome browser

May 11, 2009

Google has floated its first US television advertisements, a campaign to promote its Web browser Chrome, which has captured just a tiny share of a market dominated by Microsoft's Internet Explorer.

Bringing Chrome to Android more than wishful thinking

Oct 05, 2011

(PhysOrg.com) -- The first version of Chrome for Android should be just around the corner, according to ConceivablyTech. “Google is heading toward the finish line for the first release of Chrome for Android,” ...

Recommended for you

Android gains in US, basic phones almost extinct

Apr 18, 2014

The Google Android platform grabbed the majority of mobile phones in the US market in early 2014, as consumers all but abandoned non-smartphone handsets, a survey showed Friday.

Hackathon team's GoogolPlex gives Siri extra powers

Apr 17, 2014

(Phys.org) —Four freshmen at the University of Pennsylvania have taken Apple's personal assistant Siri to behave as a graduate-level executive assistant which, when asked, is capable of adjusting the temperature ...

Microsoft CEO is driving data-culture mindset

Apr 16, 2014

(Phys.org) —Microsoft's future strategy: is all about leveraging data, from different sources, coming together using one cohesive Microsoft architecture. Microsoft CEO Satya Nadella on Tuesday, both in ...

User comments : 0

More news stories

Making graphene in your kitchen

Graphene has been touted as a wonder material—the world's thinnest substance, but super-strong. Now scientists say it is so easy to make you could produce some in your kitchen.

Less-schooled whites lose longevity, study finds

Barbara Gentry slowly shifts her heavy frame out of a chair and uses a walker to move the dozen feet to a chair not far from the pool table at the Buford Senior Center. Her hair is white and a cough sometimes interrupts her ...

Easter morning delivery for space station

Space station astronauts got a special Easter treat: a cargo ship full of supplies. The shipment arrived Sunday morning via the SpaceX company's Dragon cargo capsule.