Fans can watch every Olympic event live online

May 02, 2012 By RACHEL COHEN , AP Sports Writer

(AP) -- Usain Bolt could be defending his Olympic 200-meter title on a Thursday afternoon in the United States.

Fans will be able to watch the race live online for the first time during this summer's London Games, but what they'll see is very different from the tape-delayed, prime-time package that will still air a few hours later.

NBC executives decided to shift from their longtime philosophy and make every event available as it happens, convinced that the plan will build interest in the Olympics and not siphon off viewership from the traditional nightly broadcasts. That means the Internet streams will be fairly minimalistic, a move aimed at tempting fans to re-watch the competition in a more stylized presentation on the network that evening.

"You'll be able to live the moment," said Rick Cordella, the vice president and general manager for NBC Sports Digital.

The online coverage will use the world feed instead of NBC camera angles. That's what viewers in many smaller countries see on their local networks, so the production is high quality, if less specialized than Americans are used to for the Olympics. There will be basic graphics and, for some popular sports, announcers from the Olympic .

Cordella said he didn't know yet which commentators would call high-profile events like track, swimming and gymnastics for the OBS.

And if Bolt wins in another world record, fans will have to wait until prime time to see a post-race interview.

"It's not infringing upon prime time," Cordella said.

NBCOlympics.com streamed many smaller sports live during the 2008 Beijing for a total of 2,200 hours, but the big-ticket events were held back. This year, more than 3,500 hours will be shown on the website. For the top sports, replays will not be available online until after the event airs in prime time.

The service will include extra feeds for certain sports - fans can watch each apparatus in its entirety during gymnastics and up to five courts for tennis.

Most of the Internet streams will be available only to viewers who subscribe to cable or satellite services. They will need to "authenticate," log in to prove they are customers. The "TV Everywhere" model has become popular with many networks as a way to allow viewers to watch programs on multiple devices while encouraging them to stick with cable and satellite providers. Cordella said he believed viewers were becoming more familiar with the process.

Social media has proliferated since Beijing, and NBC is counting on buzz from viewers who watch events live to attract others to the prime-time broadcasts.

"If Bolt sets a record and prances over the finish line," Cordella said, "you want to see that."

Explore further: Hand out money with my mobile? I think I'm ready

not rated yet
add to favorites email to friend print save as pdf

Related Stories

London 2012 to be broadcast in 3D

Aug 31, 2011

The London 2012 Olympics will be the first to be broadcast live in 3D, Japanese electronics giant Panasonic announced on Wednesday.

Recommended for you

Hand out money with my mobile? I think I'm ready

Apr 17, 2014

A service is soon to launch in the UK that will enable us to transfer money to other people using just their name and mobile number. Paym is being hailed as a revolution in banking because you can pay peopl ...

Quantenna promises 10-gigabit Wi-Fi by next year

Apr 16, 2014

(Phys.org) —Quantenna Communications has announced that it has plans for releasing a chipset that will be capable of delivering 10Gbps WiFi to/from routers, bridges and computers by sometime next year. ...

Tech giants look to skies to spread Internet

Apr 16, 2014

The shortest path to the Internet for some remote corners of the world may be through the skies. That is the message from US tech giants seeking to spread the online gospel to hard-to-reach regions.

Wireless industry makes anti-theft commitment

Apr 16, 2014

A trade group for wireless providers said Tuesday that the biggest mobile device manufacturers and carriers will soon put anti-theft tools on the gadgets to try to deter rampant smartphone theft.

Dish Network denies wrongdoing in $2M settlement

Apr 15, 2014

The state attorney general's office says Dish Network Corp. will reimburse Washington state customers about $2 million for what it calls a deceptive surcharge, but the satellite TV provider denies any wrongdoing.

Netflix's Comcast deal improves quality of video

Apr 14, 2014

Netflix's videos are streaming through Comcast's Internet service at their highest speeds in the past 17 months now that Netflix is paying for a more direct connection to Comcast's network.

User comments : 0

More news stories

Ex-Apple chief plans mobile phone for India

Former Apple chief executive John Sculley, whose marketing skills helped bring the personal computer to desktops worldwide, says he plans to launch a mobile phone in India to exploit its still largely untapped ...

Airbnb rental site raises $450 mn

Online lodging listings website Airbnb inked a $450 million funding deal with investors led by TPG, a source close to the matter said Friday.

Health care site flagged in Heartbleed review

People with accounts on the enrollment website for President Barack Obama's signature health care law are being told to change their passwords following an administration-wide review of the government's vulnerability to the ...

A homemade solar lamp for developing countries

(Phys.org) —The solar lamp developed by the start-up LEDsafari is a more effective, safer, and less expensive form of illumination than the traditional oil lamp currently used by more than one billion people ...

NASA's space station Robonaut finally getting legs

Robonaut, the first out-of-this-world humanoid, is finally getting its space legs. For three years, Robonaut has had to manage from the waist up. This new pair of legs means the experimental robot—now stuck ...

Filipino tests negative for Middle East virus

A Filipino nurse who tested positive for the Middle East virus has been found free of infection in a subsequent examination after he returned home, Philippine health officials said Saturday.

Egypt archaeologists find ancient writer's tomb

Egypt's minister of antiquities says a team of Spanish archaeologists has discovered two tombs in the southern part of the country, one of them belonging to a writer and containing a trove of artifacts including reed pens ...