Pepsi partners with Twitter for online concerts

April 30, 2012

(AP) -- PepsiCo Inc. is tweeting to a new generation of music lovers.

The No. 2 soda company is partnering with Twitter to provide streaming videos of live music concerts to Pepsi's followers on the social networking site. The deal is part of Pepsi's new global ad campaign that will also feature a TV ad with singer Nicki Minaj.

The company, based in Purchase, N.Y., isn't yet saying which musicians will be featured for the Twitter concerts this summer.

Terms of the deal with were not disclosed.

The marketing push comes as Pepsi looks to refresh its business and win back soda drinkers from The Coca-Cola Co. Pepsi has been losing market share to Coca-Cola in recent years. It fell to the No. 3 spot among in 2010.

Explore further: More problems for Coke and Pepsi in India

0 shares

Related Stories

PepsiCo unveils 100 percent plant-based bottle

March 16, 2011

(AP) -- Remember the Cola Wars? Get ready for the Bottle Wars. PepsiCo Inc. on Tuesday unveiled a bottle made entirely of plant material, which it says bests the technology of competitor Coca-Cola and reduces its potential ...

Coke, Pepsi to drop level of 'cancer' chemical

March 9, 2012

Coca-Cola and Pepsi said Friday they have lowered levels of a chemical in caramel coloring to comply with a California law, but insisted the drinks pose no health risks and recipes will not change.

Good news for veggies: Personal values deceive taste buds

July 17, 2008

Many heavy meat eaters believe they eat a lot of meat because of the taste. But according to groundbreaking new research in the Journal of Consumer Research, the reason that a beef burger tastes better than a veggie burger ...

Recommended for you

Swiss unveil stratospheric solar plane

December 7, 2016

Just months after two Swiss pilots completed a historic round-the-world trip in a Sun-powered plane, another Swiss adventurer on Wednesday unveiled a solar plane aimed at reaching the stratosphere.

Solar panels repay their energy 'debt': study

December 6, 2016

The climate-friendly electricity generated by solar panels in the past 40 years has all but cancelled out the polluting energy used to produce them, a study said Tuesday.

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.