Listen up, parents: For toddlers (and chimps), the majority rules

Apr 12, 2012
Common chimpanzee in the Leipzig Zoo. Image credit: Thomas Lersch, via Wikipedia.

A study published online on April 12 in the journal Current Biology offers some news for parents: even toddlers have a tendency to follow the crowd. That sensitivity isn't unique to humans either; chimpanzees also appear more likely to pick up habits if "everyone else is doing it."

That conclusion comes from evidence that 2-year-olds and chimpanzees are more likely to copy actions when they see them repeated by three of their peers than if they see the same action done by one peer three times.

"I think few people would have expected to find that 2-year-olds are already influenced by the majority," said Daniel Haun of the Institutes for and Psycholinguistics. "Parents and teachers should be aware of these dynamics in children's peer interactions."

The findings tell us that humans and chimpanzees have shared strategies for social learning, the researchers say. on the other hand don't seem to feel the same majority sway.

Prior studies revealed that children are sensitive to peer pressure already at . The researchers wanted to know whether the majority influences social learning at an even earlier age and in other as well.

Haun's team built a box with three holes, each a different color. The box delivered a treat only when a ball was dropped into one of those three, colored holes. Toddlers, chimpanzees, and orangutans unfamiliar with the box were then allowed to watch as four of their same-species peers interacted with the box. The majority of those peer demonstrators had been trained to favor one color over the others.

When the 2-year-old and chimpanzee observers got their turn, they tended to favor the hole favored by their friends. That's in contrast to orangutans, which chose amongst the holes at random.

While the findings might leave some parents in dismay, majority rule probably does have its advantages, evolutionarily speaking. "The tendency to acquire the behaviors of the majority has been posited as key to the transmission of relatively safe, reliable, and productive behavioral strategies," Haun says.

Explore further: Scottish zoo: 'Bad news' for pregnant giant panda

More information: Haun et al.: "Majority-biased transmission in chimpanzees and human children, but not orangutans" DOI: 10.1016/j.cub.2012.03.006

Related Stories

Peer pressure in preschool children

Oct 25, 2011

Adults and adolescents often adjust their behaviour and opinions to peer groups, even when they themselves know better. Researchers from the Max Planck Institutes for Evolutionary Anthropology in Leipzig, ...

Great apes make sophisticated decisions

Dec 29, 2011

Chimpanzees, orangutans, gorillas and bonobos make more sophisticated decisions than was previously thought. Great apes weigh their chances of success, based on what they know and the likelihood to succeed when guessing, ...

Orangutan copy cats (w/ Video)

Feb 07, 2011

You know the saying "monkey see, monkey do?" How about "orangutan see, orangutan do?" If that holds true, the small orangutan peering over his mother's shoulder in an enclosure at Zoo Atlanta should learn ...

Human-like altruism shown in chimpanzees

Jun 25, 2007

Debates about altruism are often based on the assumption that it is either unique to humans or else the human version differs from that of other animals in important ways. Thus, only humans are supposed to act on behalf of ...

Recommended for you

User comments : 0