Internet ad revenue hits record $31B in US in 2011

Apr 18, 2012

Revenue from Internet advertising in the U.S. hit a record $31 billion last year, according to a study released Wednesday.

That's up 22 percent from $26 billion in 2010, the previous record.

The , an industry group, conducted the quarterly study with PricewaterhouseCoopers.

About half of the ad revenue, $14.8 billion, came from the search category. Those are the text-based ads that are sold by and others and that are targeted to search terms and other keywords.

The fastest-growing category was mobile, with revenue of $1.6 billion in 2011, more than double the $600 million a year earlier. It's still a small part of overall , however.

David Silverman, a partner with PricewaterhouseCoopers, said the growth in mobile should continue given its ability "to deliver timely, targeted, relevant and local advertisements in a manner that was not previously possible."

According to the study, retail advertisers were the largest spenders, accounting for 22 percent, or $7.1 billion, of the total last year.

revenue in the final three months of 2011 totaled $9 billion, a 20 percent increase from the same period in 2010. That's also a record, beating the $7.8 billion in the third quarter of 2011.

Explore further: Telefonica ups bid to create Brazil's top operator

2 /5 (1 vote)
add to favorites email to friend print save as pdf

Related Stories

Online ad revenue up 2.6 pct in 4Q to $6.3 bln

Apr 08, 2010

(AP) -- Online advertising revenue grew by 2.6 percent in the fourth quarter, the first year-over-year increase in more than 12 months as companies became more comfortable with spending on marketing, according to report ...

Facebook to pass Yahoo! in display ad revenue

Jun 20, 2011

Facebook is on track to pass Yahoo! in US display advertising revenue this year while Google will also gain market share, according to a forecast published on Monday by digital marketing firm eMarketer.

Web ad revenue grew in 4Q but slower than in past

Mar 30, 2009

(AP) -- U.S. Internet advertising revenue climbed in the fourth quarter in spite of the poor economy, but the growth rate was sluggish compared to previous years, according to an analysis released Monday.

Half-year record for US online ad revenue: IAB

Oct 12, 2010

US online advertising revenue rose 11.3 percent during the first six months of the year to 12.1 billion dollars to set a half-year record, the Interactive Advertising Bureau (IAB) said Tuesday.

Recommended for you

Telefonica ups bid to create Brazil's top operator

2 hours ago

Spain's telecommunications company Telefonica has raised its offer to buy Brazilian operator Global Village Telecom, or GVT, from French media conglomerate Vivendi to 7.45 billion euros ($9.82 billion) from 6.7 billion euros ...

Hackerspaces used to turn ideas turn into reality

Aug 27, 2014

At HeatSync Labs, the tables are littered with computer chips, pens, pads and tools while the room is abuzz with the chatter of would-be inventors hoping to change the world—or just make cool things. They are part of a ...

User comments : 0