India's Tata takes electronics store online

April 23, 2012
Chairman of India's Tata Motors, Ratan Tata, pictured in March 2012. Tata and his successor-in-waiting on Monday launched the Tata group's consumer electronics retail store Croma online.

Ratan Tata and his successor-in-waiting on Monday launched the Tata group's consumer electronics retail store Croma online.

The Tata chairman heralded the opening of the subsidiary's e-commerce operations with a purchase of smartphones and speakers at a press conference also attended by Cyrus Mistry.

Mistry, a 43-year-old engineer, is currently deputy chairman but is set to take charge of the $83.3-billion revenue group in December this year, when Tata retires.

Mistry was announced as Tata's successor late last year.

Neither interacted with the media at Monday's launch, which was one of the first events where the pair have shared the same stage.

Croma, India's first consumer electronics and durables , with 72 stores across the country, was formed by Tata's Infiniti Retail in 2006, in a technical agreement with Australian retail giant Woolworths.

Explore further: India's Tata launches low-cost water filter for rural poor

Related Stories

Indian executive describes design innovations of Tata Nano

October 14, 2010

An executive of an Indian conglomerate credited a corporate culture that encourages innovation with the creation of the world’s cheapest everyday car, a fuel-efficient, $2,500 four-seater that the company plans to export ...

India's Tata group to sell $700 flat-pack house

July 17, 2011

The Indian company that launched the world's cheapest car has unveiled its latest product for the fast-growing nation: a flat-pack house that costs just $700 and can be built in a week.

India's Tata says US class action 'without merit'

April 3, 2012

Indian IT giant Tata Consultancy Services on Tuesday denied a US class action suit that it unfairly kept the US tax refunds of Indian employees working abroad, saying the claims were "without merit".

Recommended for you

Smart home heating and cooling

August 28, 2015

Smart temperature-control devices—such as thermostats that learn and adjust to pre-programmed temperatures—are poised to increase comfort and save energy in homes.

Smallest 3-D camera offers brain surgery innovation

August 28, 2015

To operate on the brain, doctors need to see fine details on a small scale. A tiny camera that could produce 3-D images from inside the brain would help surgeons see more intricacies of the tissue they are handling and lead ...

Team creates functional ultrathin solar cells

August 27, 2015

(Phys.org)—A team of researchers with Johannes Kepler University Linz in Austria has developed an ultrathin solar cell for use in lightweight and flexible applications. In their paper published in the journal Nature Materials, ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.