Dolby, Philips unveil 3D HD format capable of bringing Full HD 3D to glasses-free 3D devices

Apr 13, 2012

Dolby Laboratories, Inc. and Royal Philips Electronics today unveiled Dolby 3D, a 3D HD format and suite of technologies designed to deliver full HD 3D content to 3D-enabled devices, including glasses-free displays. Dolby 3D is being demonstrated at the NAB Show (April 16–19, 2012) at booth SU1212.

The two leading companies have undertaken the joint project to improve the 3D viewing experience on displays of all sizes, including smartphones, tablets, PCs, and televisions. Dolby 3D is a complete system designed to work throughout the chain to deliver clear glasses-free 3D that operates over existing distribution systems.

Ramzi Haidamus, Executive Vice President, Sales and Marketing, Dolby Laboratories, stated: “We believe that Dolby 3D can help drive the adoption of 3D—creating a comfortable, customizable, truly enjoyable glasses-free 3D viewing experience while enhancing 3D display performance. Armed with the innovative glasses-free 3D display technology from Philips, based on years of extensive research and development in the field, we plan to bring the same philosophy to 3D that Dolby has brought to the audio space—integrating our technologies and strengths throughout the entire content chain. Consumers will know that when they see Dolby 3D content on a 3D-enabled device, it will look its very best.”

The focus of the project will be to work with original equipment manufacturers of display panels and entertainment devices to enhance the performance of 3D consumer devices to make viewing of 3D content just as convenient and appealing as viewing of 2D content on a high-quality screen is today. This project is uniquely positioned to enable the industry’s adoption of 3D by working on standardization and licensing of the technology.

The Dolby 3D experience will seamlessly integrate into the use cases and viewing patterns of consumers on-the-go and in-the-home, making the use of 3D devices an enjoyable daily experience. Content owners and broadcast operators have the unique opportunity to differentiate their offerings by encoding 3D titles in Dolby 3D for maximum fidelity on Dolby 3D enabled devices while maintaining compatibility with existing 3D products. The system will enable a 3D HD format, including tools for 3D content creation and real-time 3D content conversion.

Explore further: White House backs use of body cameras by police

Provided by Philips Electronics

not rated yet
add to favorites email to friend print save as pdf

Related Stories

Sony, Panasonic, Samsung in 3D glasses deal

Aug 09, 2011

Japan's Sony and Panasonic and South Korea's Samsung Electronics said Tuesday they will jointly develop new standards for glasses used to watch 3D images on television, computer and movie screens.

Philips introduces the 3D WOWzone multi-screen wall

Aug 30, 2007

Philips is introducing the 3D WOWzone, a large 132­inch (335 cm) multi-screen 3D wall, designed to grab people's attention with stunning 3D multimedia presentations. By creating a 'spell­binding' 3D experience, ...

Luxottica to launch world's first 3D glasses

Sep 15, 2010

Italian eyewear giant Luxottica said on Wednesday it would launch the world's first range of glasses for watching 3D films with prescription lenses through its US brand Oakley later this year.

Toshiba to launch no-glasses 3D monitors

Apr 07, 2011

(PhysOrg.com) -- Rumors are flying out of Taiwan. Those rumors claim that Toshiba is working on a line of 3D laptops that do not require the users to have 3D glasses on their face. The concept of no-glasses 3D is something ...

Recommended for you

White House backs use of body cameras by police

12 hours ago

Requiring police officers to wear body cameras is one potential solution for bridging deep mistrust between law enforcement and the public, the White House said, weighing in on a national debate sparked by the shooting of ...

Chinese city creates cellphone sidewalk lane

Sep 15, 2014

Taking a cue from an American TV program, the Chinese city of Chongqing has created a smartphone sidewalk lane, offering a path for those too engrossed in messaging and tweeting to watch where they're going.

Coroner: Bitcoin exchange CEO committed suicide

Sep 15, 2014

A Singapore Coroner's Court has found that the American CEO of a virtual currency exchange committed suicide earlier this year in Singapore because of work and personal issues.

User comments : 0