BlackBerry maker out to capitalize on rivals

Apr 03, 2012
Research In Motion launched a new software platform Tuesday that lets businesses manage smartphones made by rivals that have been devouring the BlackBerry maker's market share.

Research In Motion launched a new software platform Tuesday that lets businesses manage smartphones made by rivals that have been devouring the BlackBerry maker's market share.

BlackBerry Mobile Fusion was launched as a "next-generation mobile device management solution" for companies faced with a growing trend of employees wanting to use their iPhones, iPads or competing Android gadgets for work.

"Organizations face pressure to allow employees to bring their own devices into the workplace," said RIM vice president of enterprise product management Alan Panezic.

"For businesses and government, managing a mix of mobile devices on any scale is chaotic."

A strong selling point of the platform was that it promised IT managers they would be able to give Apple or Android mobile devices data control and security features that have made BlackBerry smartphones popular with companies.

BlackBerry Mobile Fusion software is available as a free download but RIM will charge companies fees based on numbers of devices being managed.

The Waterloo, Ontario-based firm reported a net loss of $125 million for its fiscal fourth quarter to March 3, compared with a profit of $418 million a year earlier.

That dragged down the full fiscal 2012 profit to $1.16 billion, down sharply from $3.4 billion a year earlier as RIM battled against Apple's iPhones and and an onslaught of Android-powered devices.

The results provided a rocky start for chief operating officer Thorsten Heins, who was named president and chief executive after the company's co-chiefs stepped down in the face of investor pressure for a change.

The company has suffered from the costly delay in launching BlackBerry 10, which will use the new QNX operating system, and the commercial failure of the PlayBook .

Explore further: Technology to help people with disabilities to learn and communicate

add to favorites email to friend print save as pdf

Related Stories

Blackberry buddies up to game developers

Nov 09, 2009

Research In Motion (RIM) on Monday announced it is making Blackberry devices friendlier to game applications, as the business-oriented smartphones try to show a more playful side.

RIM releases belated new PlayBook software

Feb 21, 2012

Research In Motion released a free upgraded operating system for its struggling Playbook computer tablet on Tuesday, almost a year later than it first said it would.

RIM down over 21 percent on Wall Street

Jun 17, 2011

Shares in Research in Motion plunged on Wall Street Friday after the BlackBerry maker lowered its outlook for the year and said it would be cutting jobs.

Recommended for you

BPG image format judged awesome versus JPEG

Dec 17, 2014

If these three letters could talk, BPG, they would say something like "Farewell, JPEG." Better Portable Graphics (BPG) is a new image format based on HEVC and supported by browsers with a small Javascript ...

Atari's 'E.T.' game joins Smithsonian collection

Dec 15, 2014

One of the "E.T." Atari game cartridges unearthed this year from a heap of garbage buried deep in the New Mexico desert has been added to the video game history collection at the Smithsonian.

User comments : 2

Adjust slider to filter visible comments by rank

Display comments: newest first

canuckit
not rated yet Apr 03, 2012
BlackBerry maker is Research In Motion (RIM).
ZachAdams
not rated yet Apr 03, 2012
NASDAQ: RIMM

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.