Virtual Piggy lets children get online allowances

Mar 10, 2012

Startup Virtual Piggy is rolling out a way for parents to give children online allowances to spend on games, iPod accessories or other stuff tailored for Internet-loving youngsters.

Virtual Piggy chief executive Jo Webber and her team pitched their software to major players including and star Zynga at the that ended Friday in San Francisco.

"This generation of kids wants to be online playing with their friends, socializing and doing what kids do; they want to buy stuff," Webber told AFP.

"A parent can't give them cash to use online," she said. "They either give their children a credit card and all hell breaks loose or tell them they just can't have whatever it is they want."

Webber billed Virtual Piggy as the first payment system to allow children 13 years of age or younger to make legal online with parents dictating the limits.

The world's largest gathering of videogame makers was a prime venue for the startup since children flock to "free-to-play" games on smartphones, tablets, and websites.

Money-making models in free games typically involve enticing players to buy virtual goods for animated characters or settings in order to advance more quickly, or stylishly.

"We've built a system where the parent can essentially give a child a monthly allowance," Webber said. "The kid is empowered to make online transactions but really the parent is controlling the whole thing."

US-based Virtual Piggy just made its international debut at knex.com, the website of the fast-growing Pennsylvania company that makes globally popular K'NEX toy construction sets.

Parents set spending caps in Virtual Piggy accounts, which their children use by entering passwords.

Explore further: Digital dilemma: How will US respond to Sony hack?

add to favorites email to friend print save as pdf

Related Stories

Zynga partners with toy maker Hasbro

Feb 10, 2012

Old school toy maker Hasbro and online social game star Zynga on Thursday announced a partnership to mesh the Internet firm's hits with real-world products.

Recommended for you

Digital dilemma: How will US respond to Sony hack?

14 hours ago

The detective work blaming North Korea for the Sony hacker break-in appears so far to be largely circumstantial, The Associated Press has learned. The dramatic conclusion of a Korean role is based on subtle ...

UN General Assembly OKs digital privacy resolution

18 hours ago

The U.N. General Assembly has approved a resolution demanding better digital privacy protections for people around the world, another response to Edward Snowden's revelations about U.S. government spying.

Online privacy to remain thorny issue: survey

19 hours ago

Online privacy will remain a thorny issue over the next decade, without a widely accepted system that balances user rights and personal data collection, a survey of experts showed Thursday.

Spain: Google News vanishes amid 'Google Tax' spat

Dec 16, 2014

Google on Tuesday followed through with a pledge to shut down Google News in Spain in reaction to a Spanish law requiring news publishers to receive payment for content even if they are willing to give it away.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.