Nokia launches China smartphone, hopes for rebound

Mar 28, 2012 By JOE McDONALD , AP Business Writer

(AP) -- Struggling cellphone maker Nokia launched its first smartphone design for China on Wednesday, looking to the world's biggest mobile market to help drive a turnaround.

Nokia said its new Lumia 800C is designed to run on China's CDMA networks and will be supported by China Telecom, one of the country's three major state-owned carriers.

Finland-based Nokia launched a corporate turnaround effort one year ago after falling far behind Apple Inc. and other competitors in tapping into the new popularity of smartphones.

China is the world's biggest mobile phone market with about 900 million accounts, and is Nokia's biggest market.

"China is critically important for Nokia," CEO Stephen Elop told a news conference.

The Lumia 800C will go on sale in early April for 3,599 yuan ($570), according to Elop.

He said Nokia and China Telecom plan to release a lower-priced model, the 610C, aimed at students and other budget users. The Lumia 900c and the 710C sold in other markets would also be brought to China over time.

Nokia has formed partnerships with leading web portals and application designers, such as search engine , and portals Sina, Sohu and Tencent, to create the services that form a large part of the appeal of smartphones, Elop said.

"We're collaborating with local partners to meet global needs," he said.

Elop was joined at the launch event with Chairman Wang Xiaochu and executives of other partner companies.

Once the bellwether of the industry, Nokia has lost its in the global , with Android phones and iPhones overtaking it in smartphones. Asian manufacturers are also squeezing it at the low-end. Its market share plummeted to below 30 percent last year from 40 percent in 2008.

The company announced earlier this year that it would stop assembling cell phones in Europe by year-end as it shifts production to Asia and will cut another 4,000 jobs, its latest attempts to cushion itself from stiff competition.

The cuts come on top of nearly 10,000 layoffs announced last year.

Explore further: Toshiba Clean Room Farm Yokosuka begins vegetable production

not rated yet
add to favorites email to friend print save as pdf

Related Stories

Nokia pins hopes on cheaper Windows smartphone

Feb 27, 2012

Struggling cell phone maker Nokia Corp. has unveiled two new handsets that it hopes will revive its fortunes at the start of the world's largest mobile phone trade show on Monday.

Nokia loss tempered by Windows phone launch

Jan 26, 2012

Mobile phone maker Nokia Corp. on Thursday posted a fourth-quarter net loss of euro1.07 billion ($1.38 billion) as sales slumped 21 percent even as the company's first Windows smartphones hit markets in Europe and Asia.

Nokia ends phone assembly in Europe, cuts jobs

Feb 08, 2012

(AP) -- Nokia Corp. plans to stop assembling cell phones in Europe by year-end as it shifts production to Asia and will cut another 4,000 jobs, its latest attempts to cushion itself from stiff competition in the smartphone ...

Nokia says to cut 4,000 jobs, outsource 3,000

Apr 27, 2011

The world's leading mobile phone maker Nokia said on Wednesday it will cut 4,000 jobs worldwide by the end of 2012 and transfer a further 3,000 employees to consulting firm Accenture.

Recommended for you

Canada demands Google, Netflix data, sets deadline

4 hours ago

Canada's broadcast regulator on Monday gave American companies Google and Netflix a three-day deadline to turn over subscriber data or have their testimony expunged from a major public hearing, media reported.

Lenovo looks to expand after IBM acquisition

Sep 29, 2014

Lenovo Group has received U.S. and European approval to complete its acquisition of IBM Corp.'s low-end server business and plans to use it to grow faster outside its personal computer business, Lenovo's ...

User comments : 0