American Express, Twitter team up on retail deals

Mar 07, 2012 By MARK JEWELL , AP Personal Finance Writer

(AP) -- American Express card holders can use the Twitter online messaging service to get exclusive discounts and other deals from more than a dozen retailers under a partnership announced Tuesday.

Card holders signing up for the can tweet a Twitter hashtag, or search term, that's unique to a specific offer. After the purchase, deal savings are automatically credited to that customer's card statement within one to three days.

Customers with American Express consumer or business card accounts can visit a website https://sync.americanexpress.com/twitter to sync their card with Twitter and qualify for the deals. That involves entering a name, card number and email address.

The service is designed to streamline the use of social media to take advantage of discounts. A customer can stay on Twitter to qualify for a deal rather than being re-directed to a merchant's website, entering a promotion code and printing a coupon. A clerk at a checkout stand doesn't need to be notified about the discount because tweeting the deal's hashtag loads the offer onto a customer's card account. Savings are passed on to the customer if a qualifying purchase is made.

Typical offers are expected to be of the `Buy $50 worth of items, get $10 back' variety, said Ed Gilligan, vice chairman with New York-based American Express Co.

Sixteen retailers signed up for Tuesday's launch, ranging from , Dell, McDonald's and to Whole Foods Market. The retailers aren't paying to participate.

For American Express, the launch is a new avenue for its 97 million existing card holders to get discounts, while also potentially attracting new customers. Card holders who tweet deal hashtags send information about the offers to their Twitter . But to qualify, those followers will have to be American Express card holders - a requirement that could entice non-customers to open AmEx accounts.

For Twitter, the launch is the latest step to create a moneymaking business model through advertising and promotions. The San Francisco-based messaging service has attracted more than 100 million users since its creation nearly six years ago.

Terms of the partnership announced Tuesday between American Express and Twitter were not disclosed.

It's not the first time the two have collaborated. Last month, Twitter introduced a service that's available initially to advertisers who accept or use American Express cards. It's an automated system geared toward small businesses enabling advertisers to manage their marketing campaigns and budgets without having to deal with sales representatives. Later this year, will open the service up to advertisers who don't accept or use American Express cards.

Explore further: Snapchat gets $537 million in fresh funding

0 shares

Related Stories

American Express makes digital wallets

Mar 29, 2011

American Express on Monday launched an online financial transactions service that it claims goes beyond what others provide in a market dominated by PayPal.

Twitter launching photo-sharing service

Jun 01, 2011

Twitter said Wednesday that it is adding a photo-sharing option for its users, a move that could deal a blow to existing services such as Twitpic and yfrog.

Recommended for you

US judge jails Silk Road mastermind for life (Update)

19 hours ago

The American convicted of masterminding the criminal website Silk Road was sentenced in court Friday to life in prison over the online enterprise that sold $200 million in drugs to customers worldwide.

Slow start, gradual improvement for US Internet gambling

May 28, 2015

Internet gambling is off to a slow start in the United States, with banks hesitant to handle credit card payments for online bets and some politicians and casino moguls pushing to ban it, but there remains potential for great ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.