American Express, Twitter team up on retail deals

Mar 07, 2012 By MARK JEWELL , AP Personal Finance Writer

(AP) -- American Express card holders can use the Twitter online messaging service to get exclusive discounts and other deals from more than a dozen retailers under a partnership announced Tuesday.

Card holders signing up for the can tweet a Twitter hashtag, or search term, that's unique to a specific offer. After the purchase, deal savings are automatically credited to that customer's card statement within one to three days.

Customers with American Express consumer or business card accounts can visit a website https://sync.americanexpress.com/twitter to sync their card with Twitter and qualify for the deals. That involves entering a name, card number and email address.

The service is designed to streamline the use of social media to take advantage of discounts. A customer can stay on Twitter to qualify for a deal rather than being re-directed to a merchant's website, entering a promotion code and printing a coupon. A clerk at a checkout stand doesn't need to be notified about the discount because tweeting the deal's hashtag loads the offer onto a customer's card account. Savings are passed on to the customer if a qualifying purchase is made.

Typical offers are expected to be of the `Buy $50 worth of items, get $10 back' variety, said Ed Gilligan, vice chairman with New York-based American Express Co.

Sixteen retailers signed up for Tuesday's launch, ranging from , Dell, McDonald's and to Whole Foods Market. The retailers aren't paying to participate.

For American Express, the launch is a new avenue for its 97 million existing card holders to get discounts, while also potentially attracting new customers. Card holders who tweet deal hashtags send information about the offers to their Twitter . But to qualify, those followers will have to be American Express card holders - a requirement that could entice non-customers to open AmEx accounts.

For Twitter, the launch is the latest step to create a moneymaking business model through advertising and promotions. The San Francisco-based messaging service has attracted more than 100 million users since its creation nearly six years ago.

Terms of the partnership announced Tuesday between American Express and Twitter were not disclosed.

It's not the first time the two have collaborated. Last month, Twitter introduced a service that's available initially to advertisers who accept or use American Express cards. It's an automated system geared toward small businesses enabling advertisers to manage their marketing campaigns and budgets without having to deal with sales representatives. Later this year, will open the service up to advertisers who don't accept or use American Express cards.

Explore further: Twitter rules out Turkey office amid tax row

not rated yet
add to favorites email to friend print save as pdf

Related Stories

American Express makes digital wallets

Mar 29, 2011

American Express on Monday launched an online financial transactions service that it claims goes beyond what others provide in a market dominated by PayPal.

Twitter launching photo-sharing service

Jun 01, 2011

Twitter said Wednesday that it is adding a photo-sharing option for its users, a move that could deal a blow to existing services such as Twitpic and yfrog.

Recommended for you

Twitter rules out Turkey office amid tax row

10 hours ago

Social networking company Twitter on Wednesday rejected demands from the Turkish government to open an office there, following accusations of tax evasion and a two-week ban on the service.

How does false information spread online?

13 hours ago

Last summer the World Economic Forum (WEF) invited its 1,500 council members to identify top trends facing the world, including what should be done about them. The WEF consists of 80 councils covering a wide range of issues including social media. Members come ...

User comments : 0

More news stories

Microsoft CEO is driving data-culture mindset

(Phys.org) —Microsoft's future strategy: is all about leveraging data, from different sources, coming together using one cohesive Microsoft architecture. Microsoft CEO Satya Nadella on Tuesday, both in ...

Simplicity is key to co-operative robots

A way of making hundreds—or even thousands—of tiny robots cluster to carry out tasks without using any memory or processing power has been developed by engineers at the University of Sheffield, UK.

IBM posts lower 1Q earnings amid hardware slump

IBM's first-quarter earnings fell and revenue came in below Wall Street's expectations amid an ongoing decline in its hardware business, one that was exasperated by weaker demand in China and emerging markets.

Down's chromosome cause genome-wide disruption

The extra copy of Chromosome 21 that causes Down's syndrome throws a spanner into the workings of all the other chromosomes as well, said a study published Wednesday that surprised its authors.