Zynga partners with toy maker Hasbro

Feb 10, 2012
Old school toy maker Hasbro and online social game star Zynga on Thursday announced a partnership to mesh the Internet firm's hits with real-world products.

Old school toy maker Hasbro and online social game star Zynga on Thursday announced a partnership to mesh the Internet firm's hits with real-world products.

The agreement lets Hasbro develop toys and games based on Zynga titles and stamped with the San Francisco company's brand -- the name and logo for which is a tribute to the dog of founder Mark Pincus.

"It's exciting to partner with Hasbro as we share a common vision for play and a mission to connect the world through games," Pincus said in a statement.

"This partnership is so special because it represents an exciting leap forward in enabling people to connect their virtual and real worlds," he said.

Zynga games are free to play but the company makes money by selling virtual in-game goods to players and serving up advertising.

San Francisco-based Zynga rose to global popularity tailoring games for friends to play at leading online social network and is building its own online community for players.

Zynga bills itself as the world's largest developer of and boasts more than 227 million monthly active users of its titles, which include FarmVille, CityVille, Mafia Wars, and Words With Friends.

"Zynga is redefining how people play," said Hasbro chief executive Brian Goldner.

"This strategic alliance plays off of both Hasbro's and Zynga's proven strengths and is emblematic of the new innovations and new platforms we are creating across our entire gaming portfolio."

In December, Zynga jumped into the with a billion-dollar listing, seeing its opening of $10 per share leap out of the gate and then drop.

The stock was trading at $13.33 a share after-hours on on Thursday.

Explore further: Out-of-patience investors sell off Amazon

add to favorites email to friend print save as pdf

Related Stories

Zynga buys rising mobile game star Newtoy

Dec 02, 2010

Zynga, king of online social networking games, is following its fans onto smartphones and other mobile devices with the acquisition Thursday of rising social play star Newtoy.

'Shrek' producer joins Zynga board

Apr 04, 2011

Zynga on Monday said the film producer behind "Shrek" and other DreamWorks Animation hits has joined the board of directors at the hot online social games startup.

Zynga sued over patent infringement

Aug 17, 2011

(AP) -- Zynga Inc., the maker of popular online games such as "FarmVille" and "CityVille," is being sued for patent infringement by a Texas gaming startup.

Recommended for you

Out-of-patience investors sell off Amazon

Oct 24, 2014

Amazon has long acted like an ideal customer on its own website: a freewheeling big spender with no worries about balancing a checkbook. Investors confident in founder and CEO Jeff Bezos' invest-and-expand ...

States ascend into the cloud

Oct 24, 2014

Seven years ago, the state of Delaware started moving computer servers out of closets and from under workers' desks to create a consolidated data center and a virtual computing climate.

Microsoft drops Nokia name from smartphones

Oct 24, 2014

Microsoft said Friday it was dropping the Nokia name from its Lumia smartphones, rebranding following the acquisition earlier this year of the Finnish group's handset division.

Amazon's loss makes holidays a question mark

Oct 24, 2014

Amazon's trademark smile icon is becoming more of a grimace. The world's largest online retailer reported a wider third-quarter loss than analysts expected and gave a disappointing holiday forecast.

User comments : 0