Workforce from the digital cloud

February 29, 2012

By means of cloud computing, enterprises can access scalable computing power and storage capacity. A people cloud, by contrast, supplies a scalable number of workers via the internet. It is used when non-automated tasks are executed, such as allocating images, searching information, or writing texts. The challenge is to maintain the quality of the work results on a constant high level. Now, this is achieved by a quality management system developed by KIT.

Also in times of constantly increasing , people are indispensable for executing certain tasks. Such tasks include activities that cannot or can hardly be automated. Examples are the setting up of texts and product descriptions, , , or the indexing and classification of images and videos. If the tasks are very extensive, they can be split up into individual so-called microjobs and transferred to by several workers. This is referred to as paid crowd sourcing. On web portals, interested freelancers, the so-called crowd workers, can register. Depending on their qualification and area of interest, they can select tasks and process them in a temporarily and spatially flexible manner. The results of the jobs executed are compiled by the portal supplier and transmitted to the client.

"Before the individual results of the microjobs executed are compiled again, it must be ensured that they comply with the quality standards required. This is a big challenge, as the contributions of the individual crowd workers in a crowd sourcing scenario can be controlled to a limited extent only," says Robert Kern. "This is where our quality management system starts to work. Its approach: We combine the contributions of several crowd workers by means of and derive the quality of the work rendered from the degree of the contributions' agreement and, thus, ensure the required quality of the overall result." The instrument developed by KIT is already applied in cooperation projects with industry, for instance, with the leading crowd sourcing supplier clickworker.com.

A people cloud, i.e. all crowd workers, can supply a large spectrum of expertise and creativity to a company. The companies also consider the speed, scalability, and reduced fixed costs of project execution to be of crucial importance. Crowd workers appreciate the high variety of tasks and spatial and temporal independence in earning auxiliary income. The remuneration of the crowd workers depends on the processing expenditure and complexity of tasks.

Explore further: Building a creativity collective: Using the crowd to solve societal problems

More information: More information on the people cloud project: www.ksri.kit.edu/PeopleClouds

Related Stories

iPhone app uses crowd sourcing to help the blind

May 13, 2011

(PhysOrg.com) -- A team of innovative thinkers from several universities working together on a joint project to merge existing technology (the iPhone) with a real-world crowd sourcing application to help blind people make ...

Study looks for the golden ratio in crowd control

September 28, 2011

The Director of UTS's Australian Centre for Event Management Rob Harris and Senior Research Fellow Dr. Deborah Edwards are leading a study designed to create a decision-making tool for venue and event organisers on the optimum ...

Recommended for you

Power grid forecasting tool reduces costly errors

July 30, 2015

Accurately forecasting future electricity needs is tricky, with sudden weather changes and other variables impacting projections minute by minute. Errors can have grave repercussions, from blackouts to high market costs. ...

Netherlands bank customers can get vocal on payments

August 1, 2015

Are some people fed up with remembering and using passwords and PINs to make it though the day? Those who have had enough would prefer to do without them. For mobile tasks that involve banking, though, it is obvious that ...

Microsoft describes hard-to-mimic authentication gesture

August 1, 2015

Photos. Messages. Bank account codes. And so much more—sit on a person's mobile device, and the question is, how to secure them without having to depend on lengthy password codes of letters and numbers. Vendors promoting ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.