Twitter expands ad program to mobile users

Feb 29, 2012
Twitter said Tuesday it was expanding its advertising program to mobile users, the latest bid by the short-messaging service to boost its money-making efforts.

Twitter said Tuesday it was expanding its advertising program to mobile users, the latest bid by the short-messaging service to boost its money-making efforts.

The San Francisco-based company said users of Apple's and Android devices would begin seeing "Promoted Tweets" in their timelines in the coming weeks.

Promoted tweets are sponsored messages from businesses or others and were introduced two years ago to Twitter.com.

But Twitter users are increasingly accessing the service using and the company is seeking to ramp up its mobile revenue.

Twitter said promoted tweets will appear just once in a timeline on a mobile device and will only be displayed when they are relevant.

"Initially, a small number of users may see Promoted Tweets near the top of their timelines from brands they already follow," Twitter said in a blog post.

Twitter also said that "Promoted Accounts" would feature on the iPhone and on handsets in the list of "Who to Follow" recommendations.

Twitter has enjoyed explosive growth since it was founded in 2006 but it is unclear how successful it has been in translating its popularity into profit.

Explore further: Clinton also used iPad for email; mixed personal, work chats

Related Stories

Twitter launching photo-sharing service

Jun 01, 2011

Twitter said Wednesday that it is adding a photo-sharing option for its users, a move that could deal a blow to existing services such as Twitpic and yfrog.

Twitter partners with Indian firm for SMS tweets

Oct 14, 2009

Twitter announced a deal with India's top mobile company Bharti Airtel on Wednesday that will allow users of the hot micro-blogging service to send "tweets" at standard SMS message rates and receive them for ...

Recommended for you

Individual privacy versus digital driftnets

19 hours ago

The great irony of the Abbott government's plan enforce the mandatory data retention legislation is that while this is being done to make us safer, in fact it creates new data security risks for us all.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.