Twitter expands ad program to mobile users

Feb 29, 2012
Twitter said Tuesday it was expanding its advertising program to mobile users, the latest bid by the short-messaging service to boost its money-making efforts.

Twitter said Tuesday it was expanding its advertising program to mobile users, the latest bid by the short-messaging service to boost its money-making efforts.

The San Francisco-based company said users of Apple's and Android devices would begin seeing "Promoted Tweets" in their timelines in the coming weeks.

Promoted tweets are sponsored messages from businesses or others and were introduced two years ago to Twitter.com.

But Twitter users are increasingly accessing the service using and the company is seeking to ramp up its mobile revenue.

Twitter said promoted tweets will appear just once in a timeline on a mobile device and will only be displayed when they are relevant.

"Initially, a small number of users may see Promoted Tweets near the top of their timelines from brands they already follow," Twitter said in a blog post.

Twitter also said that "Promoted Accounts" would feature on the iPhone and on handsets in the list of "Who to Follow" recommendations.

Twitter has enjoyed explosive growth since it was founded in 2006 but it is unclear how successful it has been in translating its popularity into profit.

Explore further: Fitbit to Schumer: We don't sell personal data

add to favorites email to friend print save as pdf

Related Stories

Twitter launching photo-sharing service

Jun 01, 2011

Twitter said Wednesday that it is adding a photo-sharing option for its users, a move that could deal a blow to existing services such as Twitpic and yfrog.

Twitter partners with Indian firm for SMS tweets

Oct 14, 2009

Twitter announced a deal with India's top mobile company Bharti Airtel on Wednesday that will allow users of the hot micro-blogging service to send "tweets" at standard SMS message rates and receive them for ...

Recommended for you

Fitbit to Schumer: We don't sell personal data

42 minutes ago

The maker of a popular line of wearable fitness-tracking devices says it has never sold personal data to advertisers, contrary to concerns raised by U.S. Sen. Charles Schumer.

Should you be worried about paid editors on Wikipedia?

5 hours ago

Whether you trust it or ignore it, Wikipedia is one of the most popular websites in the world and accessed by millions of people every day. So would you trust it any more (or even less) if you knew people ...

Philippines makes arrests in online extortion ring

6 hours ago

Philippine police have arrested eight suspected members of an online syndicate accused of blackmailing more than 1,000 Hong Kong and Singapore residents after luring them into exposing themselves in front of webcam, an official ...

Google to help boost Greece's tourism industry

18 hours ago

Internet giant Google will offer management courses to 3,000 tourism businesses on the island of Crete as part of an initiative to promote the sector in Greece, industry union Sete said on Thursday.

Music site SoundCloud to start paying artists

Aug 21, 2014

SoundCloud said Thursday that it will start paying artists and record companies whose music is played on the popular streaming site, a move that will bring it in line with competitors such as YouTube and Spotify.

User comments : 0