Spectator rage: The dark side of professional sports

Feb 06, 2012

Preventing violent outbreaks of "spectator rage", similar to the deadly riots that broke out following a soccer game in Egypt, requires assessment and action by sports team owners and stadium managers, according to a report in the forthcoming issue of the Journal of Service Research.

Spectator rage is an outgrowth of an ever-increasing number of episodes of consumer rage, researchers from Clemson and Stetson universities report in an advance online version of the journal. While consumers are often upset during a transaction for a specific good or service, a combination of emotional and can trigger spectator rage.

"Unfortunately, the excitement and electricity that accompany many athletic contests sometimes erupt into volatile incidents of spectator rage," said Clemson University Professor of Marketing, Stephen J. Grove, who co-authored the report with Clemson colleagues Gregory M. Pickett and Michael J. Dorsch and Stetson University's Scott A. Jones. "When a sporting event brings together two groups of fans and casts them in adversarial roles, the contest's outcome can easily prompt emotionally charged responses from spectators."

Seventy-nine people died last Wednesday in the Egyptian city of Port Said after fans of the hometown Al-Masry club stormed the field following a 3-1 win over Cairo's Al-Ahly club. Subsequent protests left five people dead.

Fan tensions can be exacerbated when conflicting political or social undercurrents between rivals are at play, Jones said. Either a loss or a victory can spawn rampage, especially when enraged fans sense that they may not be held accountable for their actions.

Sport venues and those responsible for staging contests can and should take steps to reduce that likelihood by carefully reviewing practices and policies with respect to seating arrangements, , security presence and promotions, the researchers report. Screening and monitoring fans during an event is critical. Sometimes it's not what organizations do, but what they don't do that contributes to the possibility of spectator rage.

Boston College Professor of Marketing Katherine Lemon, editor of the Journal of Service Research, said the tragic events in Egypt should serve as a warning to teams to review the spectator experience they are trying to cultivate in order to ensure excitement doesn't shift to violence.

"The recent tragedy in Egypt is an extreme example of the increasingly frequent appearance of 'spectator rage' at professional sporting events around the world," Lemon said. "The question is how can the professional sports industry better predict, prevent and respond to spectator rage among the millions of customers who buy tickets to events across the globe? As experts report in the upcoming edition of the Journal of Service Research, sporting teams and clubs need to assess the possible triggers that can set off these incidents and create programs that ensure the exciting fan experience critical to their business models doesn't dissolve into rage-fueled violence."

Explore further: The nostalgia effect: Do consumers spend more when thinking about the past?

More information: A copy of the report "Spectator Rage as the Dark Side of Engaging Sport Fans: Implications for Service Marketers" can be viewed at the Journal of Service Research website: jsr.sagepub.com/content/early/recent

add to favorites email to friend print save as pdf

Related Stories

Big playoffs don't mean big payoffs

May 04, 2011

Two of Boston’s professional sports teams — the Celtics and the Bruins — have reached the second round of their league playoffs for the third consecutive season. We asked John Kwoka, Neal F. ...

The Web: 'Reality TV' online for World Cup

Jun 14, 2006

From online "reality TV" to sporting blogs to fantasy soccer games, the Internet is emerging as the new way that FIFA World Cup 2006 fans are keeping in touch with the doings on -- and off -- the field this soccer season, ...

Sports franchises have been quick to embrace Twitter

Mar 10, 2009

Sports fans are always looking for more news, insider information and opportunities for trash talking about their favorite teams. Those with accounts on social messaging system Twitter.com are getting that kind of satisfaction ...

Sports stars are no role models, say scientists

Apr 21, 2010

The loutish and drunken behaviour of some of our sporting heroes - routinely reported in the media - has little or no effect on the drinking habits of young people, new research has found.

Recommended for you

Perthites wanted for study on the Aussie lingo

5 hours ago

We all know that Australians speak English differently from the way it's spoken in the UK or the US, and many of us are aware that Perth people have a slightly different version of the language from, say, Melbournians - but ...

P90X? Why consumers choose high-effort products

23 hours ago

Stuck in traffic? On hold for what seems like an eternity? Consumers often face situations that undermine their feelings of control. According to a new study in the Journal of Consumer Research, when a person's sense of con ...

User comments : 0