Solid debut for Amazon's Kindle Fire: research firm

Feb 16, 2012
The Kindle Fire is displayed in New York City in 2011. Amazon's Kindle Fire, which went on sale in November, had a solid debut, leapfrogging Samsung tablets to become the top-selling device after Apple's iPad, a market research firm said Thursday.

Amazon's Kindle Fire, which went on sale in November, had a solid debut, leapfrogging Samsung tablets to become the top-selling device after Apple's iPad, a market research firm said Thursday.

The Seattle-based Amazon shipped 3.9 million Kindle Fires in the fourth quarter to grab 14.3 percent of the global tablet market, IHS iSuppli said.

The Cupertino, California-based Apple shipped 15.4 million iPads during the last three months of the year and saw its share of the fall to 57 percent from 64 percent a year earlier, it said.

Samsung shipped 2.1 million tablets during the quarter for an eight-percent market share, down from 11 percent a year earlier, IHS iSuppli said.

Samsung offers a variety of tablets powered by Google's Android software.

The Kindle Fire costs $199, less than half the price of the cheapest .

It has a seven-inch (17.78-centimeter) screen, smaller than the iPad's 9.7 inches (24.6 centimeters), connects to the Web using Wi-Fi and is powered by Android.

According to IHS iSuppli, the toughest competitor for the iPad in the fourth quarter was not the Kindle Fire and other tablets but Apple's own newly introduced smartphone, the iPhone 4S.

"The rollout of the 4S in October generated intense competition for Apple purchasers' disposable income, doing more to limit iPad shipment growth than competition from the Kindle Fire and other media tablets," said Rhoda Alexander, senior manager for tablet and monitor research for IHS.

Alexander said the Kindle Fire had a "respectable start."

But its long-term viability "will hinge on the success of Amazon's business gamble, which depends on tablet sales driving substantial new online merchandise sales at Amazon.com in order to attain profitability," she said.

Explore further: SR Labs research to expose BadUSB next week in Vegas

add to favorites email to friend print save as pdf

Related Stories

Kindle sales on fire: Amazon

Dec 29, 2011

Amazon said Thursday that it sold more than one million Kindles a week in December with the new Kindle Fire tablet computer its top-selling item.

Kindle sales quadrupled on Black Friday: Amazon

Nov 28, 2011

Online retailing giant Amazon said Monday that sales of its Kindle e-readers and tablets quadrupled on Black Friday over the previous year's annual pre-Christmas national shopping orgy.

Recommended for you

SR Labs research to expose BadUSB next week in Vegas

12 hours ago

A Berlin-based security research and consulting company will reveal how USB devices can do damage that can conduct two-way malice, from computer to USB or from USB to computer, and can survive traditional ...

3D TV may be the victim of negative preconceptions

22 hours ago

An academic from Newcastle University, UK, has led a lab-based research, involving 433 viewers of ages from 4 to 82 years, in which participants were asked to watch Toy Story in either 2D or 3D (S3D) and report on their viewing ...

Microsoft unveils Xbox in China as it faces probe

Jul 30, 2014

Microsoft on Wednesday unveiled its Xbox game console in China, the first to enter the market after an official ban 14 years ago, even as it faces a Chinese government probe over business practices.

A smart wristband for nocturnal cyclists

Jul 29, 2014

Five EPFL PhD students have developed a wristband that flashes when the rider reaches out to indicate a turn. Their invention was recognized at a European competition.

Lenovo's smart glasses prototype has battery at neck

Jul 28, 2014

China's PC giant Lenovo last week offered a peek at its Google Glass-competing smart glass prototype, further details of which are to be announced in October. Lenovo's glasses prototype is not an extreme ...

User comments : 0