Outrage over Steve Jobs angel in Taiwan ad

February 6, 2012

A Taiwanese television commercial featuring a Steve Jobs look-alike angel complete with white wings and a halo has caused uproar, with critics saying it is disrespectful towards Apple's late founder.

The shows well-known local comedian A-Ken in blue jeans and a black turtleneck praising the virtues of a tablet from Taiwan-based Action Electronics that runs on Google's Android operating system.

"I'd like to present to you a new generation of tablets. It's amazing," a smiling A-Ken says in the 20-second commercial. "My God, I finally have another Pad to play with."

Jobs, who died in October at the age 56, was no fan of Google's system, considering it a rip-off of Apple's technology.

On Facebook, Taiwanese writer Wu Ruo-quan criticised the commercial, calling it "shallow" and revealing a lack of respect for Jobs' family.

A majority of reactions by average Taiwanese were also negative.

"Maybe there is nothing wrong with impersonating , but it's improper for A-Ken to impersonate him promoting the products of his rival," wrote one user with the signature "Sweetheart".

Action Electronics vice-president Sun Yi-min said the commercial is simply aimed to promote sales and is not meant to show disrespect for anyone, according to the United Daily News.

The paper said he declined to comment on whether the company would modify or drop the advert.

Action Electronics could not be reached for comment Monday. Bravo Inc, a public relations company representing Apple Taiwan, said the US company had no comment as yet.

Last month, a China-based company was forced to scrap plans to market a doll made to resemble Jobs following "immense pressure" from lawyers.

(c) 2012 AFP

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OldBlackCrow
Feb 06, 2012

Rank: 5 / 5 (1)
I love it! Time for Google search... :-)
Vendicar_Decarian
Feb 06, 2012

Rank: 5 / 5 (1)
What a wonderful example of ridicule.

Shows what the Pacific Rim really feels about Apple and the Jobe.

rexalfielee
Feb 08, 2012

Rank: not rated yet
It's an outrage! Poor bastard is probably turning over in his grave. A truly disturbing dilemma.

As if I could less...
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